Wrong way around.
I'm tired due to have a young baby in the house, and am also perhaps missing something pretty major here, but it appears to me that instead of finding a market need, then developing a product to fill it. They appear to have developed a product and only then tried to think of what could be done with it.
The "advanced" features of VMware - vMotion, HA, DRS et al - have been available without needing a dedicated physical SAN for several years now, with LeftHand Networks' VSA for example, and now with VMware's own vSphere Storage Appliance functionality. Not to mention that there are numerous other benefits & reasons why you'd want a dedicated physical SAN other than just to enable those few features I mentioned there, for example, can this product support the VAAI features - Atomic-test-and-set, Data Copy offload, Thin Provision Stun etc etc? Also, done correctly with the right technology - Compellent for example - a dedicated physical SAN with genuinely advanced functionality and a bucket-load of benefits needn't cost the earth either.
That's not to mention that the product this article is advertising doesn't even support ESXi!?!?! What's THAT all about!?!? ESXi has been around for several years now, and the writing has been on the wall pointing towards the obsolescence of full-fat ESX for just as long, so not supporting ESXi is inexcusable. They are basically saying that they cannot run the current version of the market leading virtualisation platform (vSphere 5) and there is no firm date for when they will be able to either, from what I can find.
In addition, this product does away with all the CapEx and OpEx benefits of using commodity servers for your compute nodes, since they have to 'tune & optimise' each node to be able to handle the storage load as well...
All in all, I don't think it's worth the pixels it's being advertised with, but you probably got that already, if indeed you've even read this far :)