Feeds

back to article People don't want tablets, they want iPads

The phenomenal sales success of Apple's iPad shows no sign of abating, but sales for all other tablets competitors are stagnating and channel inventories are building. US tech titan HP is the latest to correct its prices, trimming £50 off the cost of a TouchPad in an effort to get them shifting, with the 16GB and 32GB versions …

COMMENTS

This topic is closed for new posts.

Page:

Well, it's good news if you ask me.

Having just bought a bottom-of-the range Archos 101 tablet for a mere £150 (just dropped from £200 at Carphone Whorehouse), I'm happy as a badger in a pile of worms. It's not fancy, and the viewing angles are a bit tight, but it's great for 90% of what tablets three times the price actually get used for.

7
0
Silver badge

Proves they are useless?

If only Apple sell tablets, and all other tablets are fine, which broadly they are, then it means (certain) people want Apple bling, not tablets.

14
6
Anonymous Coward

@DavCrav

"If only Apple sell tablets, and all other tablets are fine, which broadly they are, then it means (certain) people want Apple bling, not tablets."

Only the top of the range models from other manufacturers are broadly similar. Most of the cheaper offerings are nowhere near as good. It's actually very hard to find something that isn't actually rather poor *unless* you spend a lot of time investigating first.

This means that most 'average' buyers are looking at the ipad and deciding "too expensive", then looking at the cheaper alternative and going "yuk". They then either buy the expensive or give up and buy a laptop instead.

Obviously there is also a large-ish market share of people who do just buy apple anyway.

7
1
Silver badge

Not very sound reasoning

Your argument is: if you assume there's nothing wrong with the product then there's something wrong with the consumers.

I'm as surprised that Apple is staying ahead as anybody, but couldn't it just be that the glut of new tablets and the besmirching of Android's name by some very awful no-brand tablets are preventing decent tablets that make 'Android' a big part of the pitch from picking up momentum quickly?

I'll be more surprised than anyone if Apple's share still isn't significantly reduced a year from now.

0
0

Cheap Android are crap

I have a cheapo Android tablet and it is so bad I never want to try one again. Except I have seen the Apple product and it shows what they can be like. We definitely need an open alternative to Apple, just like the PC is an open alternative to Apple lock-in. What happened to the Windows Mobile in the tablet world? Why is Apple the only one that's any good?

1
2

RE: Cheap Android are crap

q: What happened to the Windows Mobile in the tablet world?

a: Windows what?

q: Why is Apple the only one that's any good?

a: because they don't make cheap plastic toys with cheap plastic screens.

You wrote yourself. You have a CHEAP Android tablet. Stop comparing a 200UKP product with a 600UKP product. It would be truely bad if the 600UKP device was indeed worse than your cheap tablet.

Also Apple has the music- and moviebusiness in it's pocket. They have a vast library of the passive consumer content that Google just hasn't got. Plus the device is targetted for simplicity. It's the ideal replacement for the bedroom or the kitchen TV. While Google doesn't clearly define what Android really is. Is it for a computer? Is it for a phone? Is it for a mediaplyer? Or is it merely a handheld webbrowser?

1
0

So

I can have an iPad for £399 or an HP wannabe for £399, reduced to £349, hmmm, £200, and I might consider it.

10
2

Too much

The problem is that most of the other tablets are too close to the iPad in price. The iPad is still seen as the tablet to covet, so any competitors need to be coming in with something of similar quality but at a significantly lower price. Otherwise, most people are simply going to stick with what they've seen most of, and get an iPad.

Personally I'm tight and my 10" gen2 Hannspad with custom Rom is doing me just fine. For the princely sum of £127.49. As far as I can tell it does everything that a Tegra 2 based Fondle Slab should and I'm not even fussed about it being fatter than an iPad or that it only has an 8 hour battery life.

6
1
Anonymous Coward

Or maybe make a tablet that is actually useful

I think this is going to run the same course as netbooks. They all started out using Linux, and so were not particularly useful for most people. Once they started shipping with Windows then they found a broader audience. So next year when we have Windows 8 Tablets then non-Apple tablet sales will increase, if the price is reasonable.

1
0
Silver badge
FAIL

Once they started shipping with Windows

they became (crappy) notebooks and the market flatlined, only to be taken over by tablets, aka "the ipad"

There, I fixed it for you.

4
0

Linux?

started out using "Linux", - You keep on using that word, I do not think it means what you think it means.

0
1

Ah, memories...

The Princess Bride - what a great film...

0
0
Meh

heh no thanks

so people dont want tablets they want ipads hum er a ipad is a tablet its the same thing as all those other square thingys. you wont be seeing me getten any apple tablet or phones etc. oh yea the real reason why apple has blocked the galaxy tab is because they dont like the competition and the fact the galaxy tab is thinner than the ipad hahaha, il pass on anything apple

6
9

Making a copy of iPad is cheating

The Samsung looks the same as the Pad, thats just taking the piss, as some people would think they was buying a Ipad.

lets hope that when they do come out they are nice and cheep like £150 hint hint

0
5
Thumb Down

fantasy figures

This has got nothing whatsoever to do with the masses wanting an ipad. All these tablets cost around a third of their selling price to produce. All this tells us is that the only fools willing to pay over the odds for their tablets are those who have been infected by the jobsian cult.

13
9
Anonymous Coward

Where are you getting this from?

When the iPad first came out I recall people being surprised that its price was so low given the cost of its components; seemed Apple wanted to jump start the market instead of make their usual hardware profit. Maybe the cost of these components has come down but I'd be surprised if an iPad-like tablet costs only ~$150 to produce.

1
0
Bronze badge

Hmmm

The 32GB iPad 2 WiFi + 3G costs Apple $326.60, retails at $739 at Amzn, so nearer a half rather than a third. Apple made an approximate 40% profit on everything they sold in the last quarter.

0
0

Cost of everything... the value of nothing...

Where did you get your numbers from? Does it actually have anything in there for marketing? Did the design just come up at no cost? The cost of components are not the cost of manufacture, and Apple's leading device, the iPhone is probably responsible for the largest parts of Apple's profit margins as they get full retail from the carriers for every one sold.

More to the point. Amazon isn't allowed to sell iPads, only the scammers and third parties put iPads on Amazon as the actual company has no agreement with Apple to sell the iPad. This is why the sales charts on Amazon are not the place to go when trying to work out how well the iPad is selling because they don't there.

3
1
Bronze badge

Apple store

Has iPad2 32GB wifi +3G for $729 add tax to that and you get to about $760 depending on your locale. The BOM is fairly widely available and varies by only a few dollars, the number I quoted came from slashgear, and the percentage profit Apple makes is widely available as they have to report their company results. As to marketing costs, I have no clue, but I doubt it could make up anywhere near the difference between the BOM and the retail price.

0
1

RE: Hmmm

You mean Apple makes a 126,27% profit

0
0
Bronze badge

Re: RE: Hmmm

@Manu T

"You mean Apple makes a 126,27% profit"

No, the full retail mark-up includes the retailer and distributor's share too.

0
0

Pricing

I wonder if their pricing is anything to do with this. For instance, the Fujitsu T901 is $1899 stateside, which converts to about £1150 sterling.... so howcome UK stockists want around £1600 for it.

1
0
Pint

Um ...

VAT? US list price doesn't include sales tax? Higher cost of doing business in UK? Higher taxes? Nah, must be some conspiracy.

2
0

I don't want an iPad

I don't want an iPad (and i say that as a Jesus Phone owner), I want a decent Android fondleslab for under £300.

Sounds like they're heading in the right direction - if anybody thinking of buying a non-iPad tablet of fondlesom joy can hold off for a while, just to ensure they drop the price by another £50, that'd be grand.

4
2

HackiPad

That's the solution to the European pad mountain, hack them to run iOS.

1
0
Facepalm

But how can this be??

Everyone knows the iPads a failure, Apple knows nothing, its just a big iPod, Android rulz, nobody wants tablets as they dont do anything, netbooks are better etc etc.

8
6

/title

"Ironically, Samsung's Galaxy Tab 10.1 would have challenged Apple in terms of size, weight and specs, ...."

no disrespect, but no one outside of tech circles has ever heard of the Galaxy Tab. The word synonymous with tablet devices is IPAD.

People who want a tablet I see fall into 3 categories.

Technical people: such as reg readership (who will buy devices purely on capability and technical merit).

Then you have Joe/Jane Public with £700 burning a hole in their pocket

Then Joe/Jane Public who dont have £700 to burn.

Give any Joe/Jane public a choice of tablets FOC and I'd say 99% would choose IPAD.

Its fashionable, its simple, its been marketed perfectly by Apple- much to every other manufacturers disgust.

I cannot see any tablet gaining as much popularity as the IPAD until something easier or more fashionable comes out, or has its own "must have niche."

14
0
Happy

Price and mass market

I think the "Joe/Jane Public who dont have £700 to burn" are by far the mass market and so the most important market and its interesting that they are now the most important segment of the market that is fueling the very rapid growth of Android phones, as some Android phones are much cheaper. So it means once Tablet prices really come right down (and they will) then its likely Android tablet sales will really start to take off big time.

For example, now I have a smart phone, I find myself often using my phone to quickly lookup stuff on the Internet rather than go to the hassle of booting up my PC. But the one thing I would like at home is a bigger screen than my mobile has. So a tablet laying around at home would be very convenient for quickly looking up stuff. :)

So for me, the price is the only thing holding me back from getting one ... for now. :)

Its the old economic supply and demand curve. Currently tablets are priced at the premium end of the market, but as soon as their prices come down (just as the mass market of lower spec mobiles are now doing), then demand will inevitably shoot up which will in turn lower manufacturing costs allowing even lower price points to become possible as it accelerates towards a mass market. Which is good news for everyone who wants cheap technology. :)

2
1
Anonymous Coward

People don't want tablets, they want iPads

Don't forget that, unlike desktop PC's, tablets are phallus symbols. Just like cars. Ppl buy them to show off. Apple is Bling. If you can afford an iPad then you're with incrowd if you can't then you're a loser.

So do you wanna be with the incrowd or not?

0
2
Devil

RE: Price and mass market

1) Mass market = low profit

- incidentally this didn't stop many from the "mass market" to buy ipad/iphones.

2) A phone <> a tablet

- noneteless the rapid growth of Android phones is nothing compared to iPhone's market penetration. Especially considering the profits made on Apple products while e.g. HTC has already a 5$ COST to microsoft on every Android device sold.

3) You described a distinct use for the thing (occasionally surf the web without the hassle of a computer). For that single use you're obviously not going to spend 700UKP (which is a perfectly sane reasoning). But the majority of ipad users perform many tasks with their device, many of these tasks replace their desktop PC needs (email, surf, read books, media consumption, entertain the kids at restaurants etc...). For their diversity of use an iPad is a much better device than a desktop or laptop computer.

- as is proven by another el-reg reader. iPads excel in their simplicity especially for generic consumers (and infants).

I predict that in time there will be a divide between consumers and creators. Tablets and low-en notebook/netbooks will be the mass-market computing products for passive consumers. While desktop computers and high powered notebooks will be for the ppl in IT-production process (e.g. secrataries, accountants) and/or creation (e.g. gfx-design, webdesing, software development). Apple has the best position for the passive consumer market because of their ties with music- and moviesuppliers and unrivaled the success of iTunes-store as a passive media-selling portal. Even today iTunes makes more money from music then from apps but I agree that the apps are more in the spotlight these days. Due to many tech sites "reviewing" every jackshit app on it. Even El Reg does it.

Which imho it shouldn't. ElReg is European it should put European tech at the forefront and not US-tech. But every day there's either an iOS or an Android app that gets reviewed while native European technoly gets neglected. It's a goddamn shame!

0
0

@Manu T re: Price and Mass Market

Your arguments are circular, inconsistent and difficult to follow. Nevertheless, I do understand where you are going. The point where I believe you are seriously wrong is: "Apple has the best position for the passive consumer market because of their ties with music- and moviesuppliers and unrivaled the success of iTunes-store as a passive media-selling portal." Barring some cataclysmic head injury with an inability to differentiate between a slice of toast and a polar bear with hemorrhoids, I doubt I will ever admit that the cogital abortion known as "iTunes" is a positive in any world.

Thank you for your time and attention.

0
0
Bronze badge
Facepalm

Well, if they can't be arsed to promote their own product

and simply ride on Apple's coat-tails, what do they expect?

4
2
Ru
Silver badge
Trollface

Ahh, Smug Mode.

Its nice to have my angry rants validated by what appear to be actual sales figures.

6
5
Bronze badge
Linux

overpriced or underspecified

Why should I want a less capable tablet than the £200 Linux Acer netbook I purchased 2 years ago and which I'm posting this on ? The Android tablets I've seen are either around the same price but lacking essentials such as networking ( or dare I mention keyboards ?) or of similar capabilities but at twice the price. Apple's products are in a different class, as these have buyers who regard them as the Rolls Royce of the product category - and are willing to pay premium prices compared to most potential users.

3
1

Apple has the price point nailed.

Premium prices? Uh, look again. No one can compete with Apple on price. NOt on tablets, not even on laptops and desktops. iMac over any so-called 'competition' (than can only run windoze and linux.) What a joke!

3
4
Happy

Psst...

That's because Apple actively works to prevent MacOS from running on other than their kit. Linux ad Windows work fine on a Mac, because it's all the same hardware. Glad they're having such good luck with their BSD GU add-onI, but their real genius is in people skills, not technology.

1
4
Stop

I notice

That you only really post about Apple.

http://forums.reghardware.com/user/41045/

0
3
Silver badge
Devil

Fanboy silliness.

> No one can compete with Apple on price.

Of course they can.

That's why Apple no longer owns the smart phone space and lost the PC space to the IBM 5150.

3
2
Silver badge

This is why you might want it

On a fondleslab, and this applies to decent Android variants as well as the iPad, you can be reading this site in less than a second from picking it up off the table. With a netbook, you have to switch it on, wait for it to boot up, click on the browser shortcut, wait for it to load up, then you can go and visit El Reg.

0
0
Bronze badge
FAIL

bollocks

it's never been easier to install osx on any modern x86 hardware.

0
0
Anonymous Coward

Semantics

They don't actively try to prevent people from running OS X on regular PC hardware, they just don't go out of their way to make it easy. There is a thriving Hackintosh community that seems to exist more or less with Apple's blessing--if they wanted to tie OS X to Mac serial numbers or add other stumbling blocks it doesn't seem like it would be that hard for them.

0
0

RE: This is why you might want it

That's because Windwos is bloated.

I've been playing with Ubuntu 11.04 recently (after seeing it on a friend's PC) and I've been very charmed. I've installed it on a spare Dell PC that i had lying around (AMD dual core, ATi HD4350 videocard etc..) and I was pleasantly surprised. it boots up real quick. The desktop just looks gorgeous. It has all the productivity tools that a "user" really need (office suite, webbrowser, emailclient, skype etc...). Is very userfriendly (in fact installing and uninstalling apps is easier than on windows). I even played with proprietary drivers and removed them later as the inbuild drivers were faster than AMD's stuff. All this went very smooth and without any hassle.

In fact yesterday I was recovering data from a crashed Windows XP PC. A dual core E7400 PC with NVidia 9400GT gfx card and S-ata HDD and copied his entire music directory with this Ubuntu-linux in about 10 minutes from one partition to another. I usually take some puppy-linux for such a job but I decided to try it this ubuntu. Ubuntu was ran in Live-CD mode and to my surprise everything worked out of the box even gfx-card accelleration, networking and audio (just like it did on my spare Dell PC at home).

After I re-installed windows XP (the person insisted that I install WinXP) I copied this My Music directory back into his user-area and it took more than 25 minutes using Windows XP file manager!!!

That was a shocking experience. If Linux continue further at this rate then Microsoft might have some real problems in the future to sell Windows 8.

Sure it took over 8 years to reach this state. But this is really good. A fast OS with all the tools required to get the (small) job done. You don't even have to install it. But is you do.. Oh man. If only Windows was like this.

0
0
Silver badge

Mmm...

Must check out the remainders bin...

2
0
Holmes

It's all about the badge

Everyone knows that it's all just about the name, the brand, the image and not what can or can't be done with it.

It's a premium consumer brand, like Audi or BMW, Dyson, etc.. There are other cars, that are just as good, sometimes better and also cost less, but people like a premium badge.

Unless you are in the know, you won't entertain anything but the perceived leading brand.

I have an iPad 1 that I got when Apple did the £100 off thing and I can't see what any of the new tablets would give me over it? Flash? Why do I need flash?

2
3

Flash! Saviour of the universe! Aha!

Flash? Why do I need flash?

In order to properly view flash heavy websites whilst surfing on the sofa and avoiding whatever the dominant half may be currently watching on TV. Only having played with a iFondle for 20 minutes or so some time back at a mates house Im not sure if it renders flash heay sites properly or not but its definitely a reason for wanting flash.

You're right about the badge thing though.

2
3

iPad skunks the so-called "competition" (copy cats)

No, it's about far more than that. People are upgrading from iPod. Perhaps you have heard of it? LOL. And no-one, but the die hard techno geeks want anything with a "WINDOZE" badge on it. No longer, those days are OVER my friends.

You will see Apple go to 50% marketshare in the near future.

1
5
Alien

I for one...

Welcome our turtleneck-wearing overords, and wish them luck with their new malware problem. :)

6
2
Thumb Down

Not for me thanks

I'm not a fan of flash heavy websites anyway. In most cases it's style over content IMHO. And with more and more people viewing the web on their phone/tablet, who really wants to wait for a flash heavy site to load and then fiddle round with it on a touch screen? And a lot of the functionality Flash is used for can be accomplished with JavaScript or HTML5 which degrade more gracefully on devices that can't handle Flash. I'd rather miss out on a bit of icing than not get the cake at all!

1
0
Silver badge

@DryBones

Apple's approach to applications — sandboxed and with very low permissions — should make it easy for suitable tools to spot any malware that comes along and basically prevent any propagation of trojans, which are the predominant threat everywhere nowadays. Apple have also started pushing OS updates on the desktop to eliminate malware where it crops up, suggesting they're at least taking the problem more seriously than they were.

I therefore don't expect serious malware problems on iOS.

I would imagine there may be more problems on Android because Google publish the code, meaning that you can determine what has been fixed from version to version and hence what vulnerabilities did exist previously, but a whole bunch of handset vendors then fail to pass the updates on to users. But if a real problem arises the market should be able to provide a solution because there's no walled garden, so I don't expect it'll have a major impact on Android's continuing fantastic adoption rate.

0
0

RE: It's all about the badge

I take it you've never driven a BMW?

0
0

Page:

This topic is closed for new posts.