2010's games industry = Music Industry 10 years ago
EA withdrew Crysis 2 from Steam, Blizzard forces you to play its games via its Battlenet even and will require a similar "always on" even for solo play in Diablo 3, Ubisoft is similarly dumb with its "always on" connection, and Microsoft Windows fails to capitalise on its value as a gaming platform. The PC games industry, with the exception of Steam, is lost and doesn't know its ass from its elbow (I worked within it for years). Whats interesting now is the rise of the truly indie games scene (check out Minecraft, Terraria, Frozen Synapse and many more).
It reminds me a little of the way the music industry failed to comprehend and adapt to the changes due to digital media. The big names in PC arent "getting it" right now.
They arent selling games as a thing in itself as they once did, instead they want *your* data, hence the insistance on signing up and logging in for many "services".
Second, they want a slice of the "micropayment" action too, even if you already paid once or more for the game. Blizzard got greedy with this, and others watched them enviously, including CCP which led to their recent fiasco with online goods in Eve Online. Blizzard will be taking a slice of all transactions in both directions in Diablo 3, in a shared marketplace even for single player. And where Blizzard leads, the money hungry execs of every other "AAA" company follow like sheep.
Third, they all know store sales are dead, but they cant yet abandon the old ways, they still rely on that store presence, for now, and have a pact with the devil which means they cant move to online distribution just yet. Marrry this with a complete ignorance of their customers (with the exception of Steam), and you get the mess we have now.