back to article B&W outs its first in-ear 'phones

World+Dog prefers wedged-in earphones - 70 per cent of the headphone market, apparently - so posh audio kit maker Bowers & Wilkins has come up with a pair. B&W C5 Enter the C5 - hopefully not named after Sir Clive Sinclair's heroically ridiculous electric car thing - a pair of noise-isolating 'phones with a clever band that …

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Is it just me..?

... but every time I hear the name "Bowers & Wilkins" (rather than "B&W" as they used to be) it evokes those companies that advertise in the low-rent section of newspapers flogging household goods you don't really need, on a buy-two-and-get-a-free-pair-of-stylish-slacks basis. Shame, because I simply can't get beyond this image, and know they're better than that!

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