back to article One per cent of world's web browsing happens on iPad

The iPad now accounts for over one per cent of worldwide web browsing – and in the US, that figure jumps to 2.1 per cent. So says the latest Net Applications NetMarketShare report, which also adds that mobile browsing has surpassed 5 per cent worldwide (over 8.2 per cent in the US). Worldwide iPad web-browsing chart The …

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Joke

Yes, but...

that is only because everything they do in an iPad is uploaded to the Apple Mothership servers.

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And your proof is where?

Please cite proof of your statement.

I don't buy that it is completely correct, that's all. Yes, a portion may be just solely for that, but I don't buy that that's the only reason.

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Trollface

@maclovinz

Erm you did see the "joke alert" icon right? Granted, it's not a very funny joke, but you'd have to be especially humourless to... Oh hang on. Never mind.

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Facepalm

1 percent

Wow we're talking about a real revolution then... And don't forget that browsing is what tablets are supposed to be doing best...

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Headmaster

Your not in marketing nor do you do trends analysis

That's for sure. If you did either you would understand just how significant this statistic is. You're talking about a world of devices attached to the Internet, from multiple suppliers and in multiple countries rich and poor. Devices representing a significant portion of the population of the entire planet. From a standing start to 1% of WB traffic for one device from one manufacturer, in little over a year, is staggeringly huge.

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Happy

Actually the significance should be seen in a little bit larger context.

As in, what proportion of the worlds population own *any* kind of pc? Furthermore the proportion that actually own any kind of *tablet* is several orders of magnitude smaller than that. In other words the proportion of the worlds population that own an iPad is still vanishingly small (although its penetration of the consumer market in "advanced" countries is of course very impressive). On a lighter note if such a small proportion of the world's population (who own an iPad) manage to generate as much as 1% of the total internet traffic on the face of the planet one has to ask whether they have time for anything else in their lives. They must be "on" morning, noon and night. An endless diet of FaceBook, Twitter etc perhaps?

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Silver badge

Staggeringly huge?

Is that actually true? We live in an era of very, very rapid churn of devices. Laptops, phones, PCs all get replaced on a 2-3 year cycle, so I would expect take-up of new form factors to be pretty rapid.

GJC

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Boffin

1% of web traffic, not 1% of internet traffic.

The difference is quite significant.

GJC

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Angel

Re: smart ass comment above

Not really, Chrome browsers consume 20% of web traffic.

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Megaphone

The iPad's share is 40% larger than Android though

The iPad's share is 40% larger than all Android devices put together.

Add in the iPod touch and the iPhone and you find that iOS is 3.65x larger than Android.

That is the revolution.

-Mart

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Pirate

See what I mean?

What *possible* reason could there be for down-voting a statement of the bleedin' obvious like that? Some people here need to get a life....

GJC

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E 2

iPad

Actually, web browsing is the only think a tablet *can* do well.

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FAIL

RE: See what I mean?

"What *possible* reason could there be for down-voting a statement of the bleedin' obvious like that? Some people here need to get a life...."

More over Geoff, you need to stop worrying if people agree with you or not. Just because *you* say or think something, it doesn't make it right (or necessarily wrong). People will disagree with you and that's OK. I suggest, me ol'china, that you get over yourself.

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Oh, I'm not worried at all.

Just curious, really. Pointing out that web traffic is just a subset of overall internet traffic is a statement of fact, why would someone downvote it? Just seems odd to me.

GJC

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Alert

And in other news ...

Ninety five percent of the world's web browsing happens on devices other than iPads (with the remaining 4 per cent being tolerance for experimental error).

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Black Helicopters

Android on the rise?

Considering that Android based mobile devices have been 'in the wild' for considerably less than their Jobsian counterparts, the market share is pretty damn impressive.

Yep, I'm firmly in the Android camp, if only because it's Linux based, more open, more configurable and ... more geeky. There's far less corporate starched stripey shirt douchebaggery going down and far more beard rubbing t-shirt wearing slobby geek demographic (jocks vs nerds)

Lets give it another year and see, my bet is that Android will be neck & neck with iOS with windows mobile at the rear, panting heavily and bellowing a lot.

With Ballmer at the helm, I can't see windows mobile being taken seriously. Short of a massive organisational shift, microsoft will continue to be a bit player in this market.

I will now rub my beard and admire my 32nd pair of new converse 'sneakers' whilst listening to extremely loud and fast metal as I code something brilliant whilst simultaneously reading heavy going geek tomes on my spare Kindle as I install the latest Cyanogenmod on my customised android device.

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Anonymous Coward

This is a title

I'd bet that by the time Ballmer departs Microsoft, Angry Birds will be available for Windows Mobile, and that the effect of the former on phone sales/usage will be completely eclipsed by the effect of the latter ...

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Pint

eh?

angry birds IS available for Windows Mobile....research > makingstuffup

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Silver badge

Oh God, Converse.

There used to be a nice bit of graffiti in Liverpool, stencilled on the side of a pub. On one line it read "The average person thinks they are more intelligent than average", and on the next it read "Do you think you are more intelligent than the average person?"

Nice thought provoking bit of text for anybody driving past or travelling on the bus out of Liverpool. Converse paid to have the question sentence spray-painted over with some shitty faux-graffiti tat. I'd never heard of them before, and I've hated them ever since. At least you can find old pictures of it via Google, but after the advert got sandblasted off the text has been ruined and barely readable. Cunts.

http://www.panoramio.com/photo/15933960

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Wishful thinking

Android devices have been on the market for about 75% as long as iOS devices, Android phones outsell iPhones in several major markets, yet they manage only about 50% as much traffic per this article. And that's seemingly discounting the iPod Touch.

My feeling is that because Android is flexible and open, a lot of people are getting Android phones with expensive data plans, and in terms of quantities shipped it's still primarily a phone operating system. So there's no real one versus the other conclusion to be drawn, other than - as I say in my title - claiming pretty impressive market share based on little time in the wild doesn't add up.

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Devil

By my

By my calculations, that's 99% of the world's web browsing doesn't happen on the Jobsian placcy..

I think that's called 'spin'.

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Mushroom

Really

I frankly don't believe it. Unless the "world" only includes richer parts of California.

What are they measuring?

if a PC connects to internet all day ant not used for any of the web sites they monitor?

If a iPad connects to same place 20 times because it's snacking a 1 minute at a time, is that 20 iPads.

I call bunkum.

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Devil

The sooner...

apple become their own carrier the better. inet is standing by.

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a bit confused

either that graph is only for web browsing over a cellular link or the 'iphone' section must presumably include the ipod touch too. Or does nobody ever browse the web on a touch?

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This post has been deleted by its author

Do you think

they could survive ONE day without using the term "fondleslab" ? I just can't read it anymore.

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Terminator

No they couldn't

A little bird told me that there is still sorrow and teeth grinding at El Reg offices because of the ban of the word "lappy" some 5 odd years ago, as you can read here: http://www.theregister.co.uk/2006/03/14/lappy_poll/

So no way their gonna lose fondleslab, a word I truly think describes the almost erotic relationship that every proud owner develops towards his/hers Jobsian tablet gadget.

Terminator? just because of all the BOFH's and the viscosity of time...

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Silver badge

Absolutely...

Slobber brick is much better.

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Go

MED

"Masturbatory Enhancement Device"

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Megaphone

iOS web share now 3.65x bigger than Android

Lost in all the noise is the fact that Net Applications also reports that iOS now has 3.65x the worldwide web marketshare of Android with 2.63% vs 0.72%.

The interesting thing is that this represents a 6% increase over last month when the iOS share was 3.4x larger than Android.

Yet another sign that Android's growth is plateauing while iOS just keeps getting bigger.

-Mart

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@Martin Hill

Yet another sign? Weird, all the other signs I've seen have Android passing iOS on the phone platform and accelerating into the distance.

All these figures show is that Apple has moved on from dominating the mobile market, to dominating the tablet market instead. Android is still playing catchup in that market with it's tablet version of the OS only just out the door and restricted to select partners.

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Silver badge

Or another way of looking at it.

Only a couple of years ago, iWotsits had 100% more market share than Android. Or infinity times, if you like.

What's more important though, is trends. Also who is collecting the results. Asides Net Application's findings conflicting with sale figures massively, you should take a look at the following graph:

http://gs.statcounter.com/#mobile_browser-ww-monthly-201006-201106

Now, err, what platform is plataeuing there? What platform is definitely on the rise? It gets even better when you move the graph start all the way back to December 2008. Now, click all of the other platforms like Blackberry, Nokia and such to remove their respective lines. Keep Android, iPhone and iPod on there. Notice the drop, that coincides with the rising in popularity of, oh... which platform? Notice how it's a continuous drop that continues on to this day? Notice what direction the Android line is travelling in, and quite quickly at that?

Aha!

(nice troll by the way, it got a reply from me)

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FAIL

And

Doesn't that worry you?

Perhaps I'm just being daft, but you sound like you care more about a company and it's products than society as a whole.

Sometimes I despair, I think the world has created a better kind of social idiot and they post randomly on El Reg.

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This post has been deleted by its author

Megaphone

Yes, Android is plateauing

@Steve Evans,

Yes, Android is plateauing with the global sales growth rate of Android devices droppiing to 3 percent in the March quarter from 7.5 percent in the fourth quarter and 9.5 percent in the September quarter.

IDC reports that Android's share of the US smartphone market in dropped for the first time from 52.4% in Q4 2010 to 49.5% in Q1 2011, a drop of 2.9 points or 5.5% quarter to quarter.  In contrast, the iPhone gained significantly larger share going from 17.2% to 29.5%, an increase of 12.3 points or 42%.

NPD agrees reporting that Android's share of quarterly sales in the US smartphone market shrank 6% quarter-to-quarter in Q1 2011 to 50%.  In contrast Apple's iPhone grew 47% to capture 28% of all smartphone sales in the USA.

IDC also reports that Apple had the highest growth of any mobile phone vendor worldwide in Q1 2011 year over year of 115% with second place ZTE growing 45%, Samsung growing 9% and HTC and Moto not even on the chart.

And these figures all include Android tablets because the vast bulk of them also include cellular radios and carrier subscriptions.

In contrast, Apple's figures don't include the iPod touch or iPad (which the analysts should do when comparing operating systems), which when added in show iOS and Android to be neck and neck in quarterly unit sales.

Of course in terms of installed base Apple is far ahead of Android with 200 million iOS devices sold versus only 100 million Android as confirmed by ComScore who reported in April that *active* iOS devices outnumber Android devices by 59% in the  USA and by 116% in Europe.

-Mart

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@Martin Hill

As opposed to the iSomethings that hit a plateau some three years ago and have been dropping steadily ever since? You did see that statcounter graph I linked to, right? EIther Android users are a very busy bunch viewing a hell of a lot of pages just to twist a graph in their favour, or the Android platform has far from peaked.

Maybe you'd like another set of graphs?

http://iosnova.com/2011/06/29/iphonevsandroid/

Really, which platform is outselling which is a matter of who you ask. Most people will tell you that Android phones are outselling iPhones. Tablets are only a matter of time. Of course, carry on believing that an OS able to run on many different devices has hit a peak if you like. If it'll make you feel better, it's unlikely that iOS is just going to fade away. Much like the Mac OS in the face of Windows.

And I still think Honeycomb has an awful UI.

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@Mart

How dare you bring facts into a flamewar.

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Megaphone

@m gale

Your smartphone blinkers are still on Mr Gale. Both the Statcounter and iosnova graphs only count half of the iOS platform. You just can't accept the fact that iOS is far larger than just the iPhone can you?

If you're going to group devices by operating system then stop conveniently leaving out half of the iOS operating system platform.

If you only want to compare smartphones, then compare Motorola, Samsung, HTC and the Apple iPhone individually against each other. The only reason to group them together by operating system is to compare the App and browsing platforms and if you do that, you HAVE to include all devices that run those operating systems.

Just because Apple has obliterated all competitors of the iPod touch in the mini-tablet market for the last 4 years and all iPad competitors in the last year and a bit in the tablet market doesn't mean you can conveniently ignore those segments when comparing operating system platforms.

-Mart

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Stop

Skewed towards the US

So if the figures for the US are 2%, there's some double counting in that 1% for the whole of the world. Anyone got some figures on ('World' minus 'US'), I have the feeling it's a whole lot less than 1%.

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Mushroom

No! It Cannot be!

But...but...but...it's just a big iPod Touch! It's just a fad! My netbook can do so much more! It's just marketing, it just spin, I give it six months tops, it's, it's, IT'S...brain explodes...

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Facepalm

re: No! It Cannot be

@Phormic you say: "But...but...but...it's just a big iPod Touch! It's just a fad! My netbook can do so much more! It's just marketing, it just spin, I give it six months tops, it's, it's, IT'S...brain explodes..."

Do you not think that the figures back up the idea that "My netbook can do so much more!", it looks like *all* anybody uses them for is mobile gaming or web browsing - I run Visual studio on my Netbook - it runs like a dog, it's not going to get me laid, but it gets the job done.

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Happy

Online Poker!

But now that they are closing the Poker sites, netbooks might get irrelevant and take flash with them :)

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WTF?

well it isn't flash sites ....

at least last time i tryed a irritating ipad i couldnt go to half the sites as they are using flash in some form or another.. no idea if this is true on the android side ..

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Silver badge

Depends on the Droid.

Cheapo budget thing, possibly not. A certified device with a 1ghz+ processor, more than likely.

However it has to be said, trying to play most Flash games with a touch screen and no mouse/keyboard can be more infuriating than you think. Fantastic Contraption, I'm looking at you!

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It is, somewhat

I removed flash from my HTC Desire, it just takes up valuable storage space and it doesn't help with most flash sites.

Those using flash to build their sites don't want my business anyway, so why bother.

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Silver badge

Oh I wouldn't be so angry about it.

Granted there's some really awful sites made entirely in Flash for no good reason. Those sites I navigate away from post-haste. But, Flash games are something of a special case. HTML5 still isn't quite there yet if you want reasonably complex game graphics, though I imagine it will get better. Only real problem is there's some devs out there that need to realise that an increasing number of viewers are only going to have a touch interface.

And it beats downloading an app that wants to know everything about your phone, your location, your contacts and emails just so you can waste five minutes of an Afternoon.

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Boffin

I was v suspicious of the figures but...

it seems that apple have sold 25M slabs so far. So lets say a third to a half the people of the world have internet access. That is around 1% who could be using a slab.

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Paris Hilton

Pr0n sites for Slabfondlers?

They've got to be looking at something?

(I'm sure Paris fondled a few slabs in her time)

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Go

The lady doth protest too much

The windroidtard protesting seems to fall neatly into two categories:

1. "No!! It cannot be! The figure is too big, I don't believe it!"

2. "So 99% is using something else, big deal, 1% is completely insignificant."

Put the two together and you'll conclude that the figure must be about right.

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Boffin

That's pretty dumb.

The figure isn't "about right". It's exactly right, what with having been measured by traffic volumes an' all. If we were talking about opinions or interpretations, of course there would be room for debate.

The debate now is what 1% actually means. My call? Diddly squat.

Ah, more down-votes. How comforting :-)

GJC

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