back to article Deduping the digital universe

The EMC-sponsored IDC digital universe study (pdf) is masterful marketing, as great as Gartner's Magic Quadrant. The study is like a Hubble Space Telescope for the digital universe, showing us more detail every year into the bizarre world of digital data. It's Big Data big time, with 1.8 zettabytes, roughly the number of bite- …

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Happy

Deep pan or thin and crispy?

"roughly the number of bite-sized pieces in a MIlky Way-sized pizza"

Pure gold :)

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Meh

Marketing Hype

One of my roomates in College measured his pizza consumption the right way: in Hectares. No wonder you youngin's are so easily taken in.

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Facepalm

Don't go knocking analogies so quickly...

If you do not have enough shipping containers the carrots will rot between the field and the supermarket. If data is growing faster than Moore's Law, it means that it will take more and more time to process and analyze, and eventually we'll be up our eyeballs in sh... I mean data.

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What about Wales?

Enough ipads to build and roof houses for every sheep in Wales?

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Happy

0.124 wales

according to http://www.apple.com/ipad/specs/

aka 1 Lluxembourg

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Moore's "Law"...

... is the go-to quote for anyone wishing to paint a tech advancement as outstripping the "natural pace" of technological advance.

It is of course mis-quoted in 90% of such cases and utterly inappropriate if not downright irrelevant in 99.9%

Moore was merely making an observation and a prediction, he did not identify a "law" in the sense of a natural or technical constraint that bound the rate of development in one *very* specific and very physical aspect of computer engineering.

Kudos to the author for calling out the irrelevance of the boast - all too often it goes unmentioned.

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Happy

@Jolyon Smith

You missed out the phrase "for idiots" in your first sentence :-)

May be worth mentioning that Kryder's Law would have been a better comparison, saying that data density doubles every year. Even this is irrelevant though, as if data density needed to increase in order to store more data.

Moore's law has become a self fulfilling prophecy anyway!

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Jeremy Burton, EMC's chief marketing officer...

...said: "EMC is at an ideal crossroad to help our customers - from the world's largest enterprises to governments to small businesses- exploit the hidden value in the digital universe as they continue on their journey to the cloud."

And that's why he gets paid the big bucks.

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