Well stop being sluggish with your updates!
Don't you have enough people? Or are they all tied up in endless meetings?
I forget, what were the benefits of using a Microsoft OS over open source?
Nobody I know is all that eager to have Microsoft on a device if there are alternatives with apps...
You guys should really pass out your updates with whipped cream and cherries on top.
It would take a few years of seeing users just being thrilled with your OS and the support experience, before I'd even bother to look at one of your phones. And even then, Samsung is probably always going to beat Nokia's specs by a year or more anyway.