Meanwhile at Telstra HQ
Telstra Exec 1: "Hey, guys. How can we overload our network even more and make our mobile broadband users experience even worse?"
Telstra Exec 2: "Let's give the iPad better deals for data than our flagship Android devices!"
Telstra Exec 3: "Yeah, and let's make a marketing push for wireless broadband to get even more users onto our already overloaded rural 3G cells!"
Telstra Exec 1: "Brilliant ideas, everyone! Now, how about this? We offer to broadcast the footy!"
Telstra Exec 3: "Wouldn't that cost us a tonne to broadcast it to everyone who wants it?"
Telstra Exec 1: "No, we don't give it to them FREE. We offer it to them through the bundled bloatware on the non-Apple smartphones, and they'll hit okay at every prompt telling them this'll cost them megabytes off our extortionally priced data plans!"
Telstra Exec 2: "And we'll be shoving yet MORE data down to those crowded 3G cells! BRILLIANT!"
The other day I was in Perth, away from my distant Kimberley town, and decided to do some web browsing on my phone, looking around for a nearby JB Hifi. However, my 3G didn't seem to work at all during daylight hours, and I was struggling to get anything back at the hotel until about 10PM at night. Running my phone's Speedtest.net app during the day, I got the results of "-0.00Mbps down, 16.53Mbps up". That's right. Negative zero megabits per second. Brilliant. Contrasted with at least 5Mbps down, 1Mbps up in my little corner of the dustland.
Chucking a few hundred iPhone/iPad/Android/MobBroadband wielding footy fans onto the already quite awful 3G cell here will probably cause the poor fibre optic to melt... that's if Telstra doesn't run over their own cable, or cable-tie it to a bridge, or leave it exposed on the roadside...
(And yes, I was 'holding it right' - this is a Desire after all :) )