back to article Yahoo! buys! TV-sharing! startup! IntoNow!

Yahoo! has bought television 'check-in' startup IntoNow for an undisclosed sum. IntoNow, which was founded by one-time Google exec Adam Cahan, was developed to work with a mobile phone app that flags up TV programmes being aired by scanning the audio waves from television sets. Once the app indexes those programmes in a …

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WTF?

Come again?

"....app that flags up TV programmes being aired by scanning the audio waves from television sets."

Er.............why?

[FX: Sound of "undisclosed sum" being flushed down the crapper.]

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