I don't get it
Isn't the whole point of targeted advertising that the ads are more likely to advertise something that is of interest to the viewer? Isn't Google top in advertising because they do that well?
If the ad provider does not use data from the viewer, doesn't it remove the whole premise of targeted advertising, meaning they can only show random ads that are less likely to be of interest to the viewer?
Not that I care, but it seems to me that Facebook is opting to have irrelevant ads.