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back to article Health experts flip over McD's burger-flip toy

Parents of kids who have a penchant for burgers and an academically average school record might be interested in the McDonalds Drive Thru Food Cart Playset – guaranteed to provide "endless hours of make-believe fun", with the added advantage of offering vital training for a future career: As is to be expected, health experts …

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Just like home stomach stapler

For all those fans of obesity surgery, this toy available from Toys-R-Corporate, lets your child enjoy the experience of major medical intervention without leaving the comfort of their own reinforced sofa.

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Tam Fry?

"Tam Fry, of the National Obesity Forum"

Tam Fry, really? What's next, Joe Molasses, of the National Diabetes Association?

-dZ.

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There's a name for that.

Nominative determinism.

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Advertising

There's talk to an advertising ban for fast food. I think they should allow it but only show fat people in the adverts.

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Utterly brilliant idea

Patent it quick before Apple do.

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Grenade

Re

Freedom, where art thou.

I'll be the one leading the charge when we burn down these oppressive ideas.

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Anonymous Coward

Oppressive?

You'll be the one burning shit you don't agree with? Sounds a bit ... oppressive ... a bit ... militarist ... a bit ... fascist.

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Grenade

Growing Augustus Gloops the world over since 1951

Over 1 Billion ...... inflated...... waistlines and counting.

I guess one can counter that it's not like Drugs, they're actually making Mum & Dad pay for this..... vs. "here kid try this for free" like the SW vendors do

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Re

Yeah! The food makes people fat, it has nothing to do with the fact that they're lazy and don't exercise.

Oops, I just made sense and exposed the gaping hole in your fairyland.

If you made all the fatties eat salad all day, they'd still be fatties because they don't exercise and would just eat more salad. Food isn't healthy or unhealthy, people are.

The lack of responsibility taken in this world is getting to scary levels.

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Terminator

looks more like a minion training set

then like an advertisement set!

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It is an obesity training simulator

and should be banned forthwith.

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WTF?

@minion training set

Yes sadly so much for aspirational & educational toy sets!

I can't help feeling more than a bit dismayed at the aspirational message this toy gives. Learn how to flip burgers the McDonalds way!.

Plus once again we have McDonalds trying to hit them young with that McDonalds branding message. Got to brainwash that message into them. :(

I think the plastic only toy rubbish that is around these days is bad enough, but this toy is taking it to the next level of Idiocracy. (I refer to the film Idiocracy, If you don't know the reference, this is what I mean ...)

http://en.wikipedia.org/wiki/Idiocracy

[Shudder] After seeing that toy, I fear more than ever Idiocracy is becoming true life! :(

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FAIL

Re: Idiocracy becoming true

http://xkcd.com/603/

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WTF?

You're having a giraffe

Tam Fry from the National Obesity Forum?

Shirley not!

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This is nothing new

Back in the mid '70s I was installing an accounting system for an NYC-based toy manufacturer who made and sold cheap-as-chips plastic toys. One of their standard lines was a range of dolls dinner sets. Every set in the range carried the name and logo of one of the then-leading fast food outlets along with representations of the types of food that chain sold.

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Gold badge
FAIL

Stop Press: Plastic toys make kids obese.

Next week in the Fail: How smoking a little weed is guaranteed to make you a paranoid, granny robbing crack fiend (hang on, haven't we done this one? ed). Also, new evidence proves that playing Call of Duty makes you blow up Russian airports. Special glossy pullout of lurid dead junkie and exploded terrorist pictures free with the Sunday edition.

Personally I reckon if your parents are fuckwitted enough to blow 60 quid on that tat, being a bit on the porky side is likely to be the least of your problems........

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I'm guessing you don't have kids

For those with kids of toddling age, just remember that in 10 years time you will filling bin bags with half a ton of smashed up plastic items, pausing once in a while when you remember that this one or that one was really quite expensive, and did they actually play with it before it broke in half?

The you will have the depressing thought that you could have probably paid off the mortgage, or had a better car, if you hadn't bought all this crap which your kids didn't get anything out of anyway.

I could say don't do it, but I would be wasting my time because you will.

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WTF?

sorry

"...they're actually making us pay for it."??? Clearly, Smith is a sucker for advertising. Nobody is 'making' him pay for anything.

And yes, I am a parent of two children young enough to want one of these. However, In contrast to what the three 'experts' from the Sun seem to think, I am more than capable of deciding for myself whether or not the kids should have a given toy. In fact, I'd rather they have a toy McDonalds kitchen than some of the more violent Nerf guns/Wii games/Disney films...

sheesh

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Coat

Bun gun

Games don't kill people - burgers do.

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Stop

Hmmm....

I get the point about it being bad that McDonalds are shoving this plastic crap onto the kids, but isn't it actually down to the parents as to whether it makes it into their home or not? As I'm sure that there are equally crap non-McDonalds branded playsets around that they can choose if it's what the kid really wants.

I also don't buy the argument over branding because most kids are aware of McDonalds from a young age anyway through other channels of advertising. Again though, the choice of whether kids are actually taken to and given McDonalds to eat is solely down to the parents, not McDonalds themselves - so the decision becomes a matter of personal choice and good parenting. And it is a CHOICE that everybody is free to make.

Finally, I do eat McDonalds, and whilst I'm not a great fan of their food, I do find it very convenient - but I'm not yet anywhere near convinced they are anywhere near responsible for causing the levels of obesity that they are purveyed to to be. The cause of obesity is lazy people eating too much and not doing enough exercise - end of. This obesity will be caused by eating many different things including chocolate, pies and curry - but the root cause is always the same : lack of personal moderation and exercise.

I guess that point of view doesn't fill column inches though does it.

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I'm going to assume that you have at leat HEARD of,

"Supersize Me" - the movie.

And, 'Fast Food Nation".

I respect your informed opinion. But are they still putting sugar in the salad?

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WTF?

Who cares

Put sugar in the salad. So what? Think that's any worse than 99% of the crap out there that nobody ever checks or understand? Ever eaten muesli? Now go look at the nutritional information on the box. They *fry* the stuff, to all intents and purposes. My honey-coated, peanut-ridden frosted flakes of corn usually beat or match things like Special K and muesli in most nutritional factors, compared portion to portion.

There are healthy foods and unhealthy foods. There are clearly-marked nutritional information leaflets and tray-inserts at all fast-food places. How many people read them? No-one. Why? Because nobody really cares. Not out of ignorance, or laziness, or misunderstanding - they don't CARE that the big burger they just ordered is high in fat. I know, I ORDERED the fecking thing. I also don't care about whatever I order at the local greasy spoon, because I don't have it for every bloody meal. I don't care if *YOU* think it's unhealthy for me to do that, or to feed it to my kid occasionally, because it's not your body and not your kid. (And my child actually perfectly follows the weight charts for her age and has done ever since birth, to the point where the "ideal" weight line and hers deviate by less than two whole graph-paper squares if you add up all the deviations over her entire live (one above, one below)).

Just like the Mixed Grill at my local Harvesters is humungously over-sized, or the takeaway pizza I ordered is stupidly high in fat and cholesterol because of all that cheese (melted cheese - one of the WORST things you can eat). I don't care.

I want to be able to eat it occasionally. It might taste like crap to you but it's a quick, cheap, filling meal to me. I've weighed a little over 10 stone for most of my life and now weigh 12 now that I'm dating someone who feeds me pasta. For 16 years of adulthood I've eaten "crap" and got on quite well, thanks very much, and it's only since I stopped doing quite so much that my weight rose from "underweight" to "ideal" for my height. I've cycled 20 miles to work every day, I've worked 18+ hours a day when the money was tight, and it's been so long since I needed to go to the doctor's / dentist / etc. that they keep de-registering me.

You can't live off carrots, if that's all you eat. You can't live of Branston pickle if it's all you eat. And you can't live off McDonald's if that's all you eat. Stop scaremongering that fast food is somehow the scourge of society - some people are stupid and abuse high-fat foods, high-sugar drinks, high-alcohol beer, and high-class restricted drugs. Don't paint the whole world with your better-than-thou brush.

On another note, I'm now hungry with all that thinking about food and will pick up an extra Cornish Pasty on my way home just to annoy you. My body won't notice. If yours does, then YOU stop eating it. Nobody's force-feeding you.

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Alert

Only; low quality food does cut you down.

So if you got that Cornish Pastry, the one with grotty palm oil will deforest the Pacific and take you a half-liter of flaxseed oil to dislodge from your hypothanatos. If you get one made with flax; how did they not spoil the food value and make something palatable? If it's ghee, texture, love and goodness in an ephemeral, pastrylike form, that's good then.

So, I'm looking at this playset, and it reads like the top line and marking out heavy societal failings in appropriate interventions.

18 hour days you poor poor man, let me find you a startup or governing body. You've a right to 20 hour days twice a week, making pilates keyboards when the original stock salts up!

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Miserable ********

It's a toy !

Taking your kids to McDonalds once in a while is not going to make them fat and will provide Mummy and Daddy with a stress-and-effort-free dinner for the family at minimal cost.

Why are interfering busybodies like this allowed to express opinions when they could be more usefully minced up into patties ?

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"dinner"?

I very much dislike fast food places for the fact that their 'food' doesn't really fill me up - sure after eating a meal from one of those places I feel bloated but I don't feel 'full', and I prefer burgers etc. to actually have some resistance when you bite into them, not the undercooked bread & mechanically recovered meat combination they try and pass off as a burger.

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Flame

If stupid people want to buy this, then let them

If you're so stupid to spend £60 on some cheap molded plastic with a McDonald's sign on it for your fat stupid kids, then why should we stop you.

You can be sure that McDonald's will be more responsible with that money than you will.

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Remember...

Kids don't get to choose their parents.

In cases of physical abuse, we intervene. Surely nutritional abuse should be prevented too?

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Megaphone

Re: none of your business

It *is* our business when your fat, stupid kids hog the NHS having one life-saving operation after another to rid them of the blubber that they're too fat and stupid to avoid piling on - thanks to your lack of ability to raise happy, confident, productive children.

And let's not start on whether they can sit in just one seat on public transport, without spilling over their neighbours in some grotesque, fat, stupid fashion while sweating and panting at the thought of having to stand up again.

Thank God I can cycle to work. That way I only have to dodge multiple murder attempts by the jealous, fat, stupid people in their fat, stupid cars.

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Anonymous Coward

Re: Re: none of your business

So when you fall off your bike and injure yourself, I assume you will pay cash for the surgery/cast/whatever that's required? Instead of hogging the NHS?

You cycle to work every day even though you suffer multiple murder attempts? Sounds like cycling is a little too extreme and obviously needs to be banned to protect you from yourself and to protect the rest of us from the costs associated with the inevitable outcome of your constant disregard for your personal safety.

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Yes,

let's dictate what people eat. While we're at it, we'll tell them what to wear, what to watch on TV and where to go on holiday.

Or we could just educate people, and let them make informed choices?

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With all this stress over other people's problems,

you probably have quite high blood pressure. You should calm down, before you add more pressure on the NHS. It's your civic duty.

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FAIL

Re: Re: Re: none of your business

Actually, cycling and regular sport keeps me healthier than the fat, stupid people. And yes, when I do suffer a sporting injury, I do at least partly pay for it myself since I have health insurance. That'll be in addition to the taxes I pay to fund the NHS.

You're also deliberately missing the point that fat, stupid people have a tendency to take a larger than average slice of the pie while contributing less than average. My argument is that if there is an opportunity to produce responsible, productive, individual members of society, why would any parent pass that up? They would have to be damaged themselves, surely?

I'm not in favour of banning this toy: I want the population as a whole to be better able to make the right choice and for companies like McD's to be bankrupted because they are no longer relevant. I'm doing my bit to ensure my children can make their own choices - I hope that those choices lead to a better society.

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Anonymous Coward

but...

...what if I want to raise my kids to be fat and smart..? or thin and stupid (there are plenty of those, just look at Paris)?

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Anonymous Coward

Wow...stop the press....

...I can safely say this sort of crap has been around for at least 2 years, I'm sure harrased parents who have endured the hell that is Toys R Us, may testify it's been around longer.

Nice to see breaking news in our great British press.

Next Barbie has big boobs and a stupily thin waist.

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At least 2 years......

I bought one of these from Toys-R-Us around that time.

And anybody who says that you'd have to be stupid to part with £60 for one then you're right, but explain that to your child who wants one for their birthday / Xmas present.

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Re

So what you're saying is you have no parenting ability and shouldn't be raising kids. Good to know.

I'm glad that the discipline and respect my parents gave me is becoming a rare feature: raises my stock so to speak.

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Unhappy

Yes,

if you never give kids what they want (ever), then they are sure to grow into well rounded (no pun intended), confident individuals, who conform precisely to your view of the world.

The chances of them going totally of the rails, because "Mummy and Daddy don't love me," must be slim to none.

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Happy

Just need a new law

Requiring the kids to post the calorie content of the "food" they're cooking up. That'll teach 'em.

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Oh piss off

I'm fairly certain that my cousin had *exactly* this toy when he was a kid, or the early 90s equivalent. He's pretty skinny, and I was too. It was eating all the pies at college that made me porky, not a toy that I barely remember.

Oh, and kids don't buy their own food, retards. So unless the parents are somehow being affected by this toy, your argument is bullshit.

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Re

The thing is, most parents are horrible parents. Rather than admit that they are horrible parents, they blame companies like McDonalds for "making" their kids ask for stuff instead of themselves for being to retarded to say no to their kids.

(If we say no our precious snowflake wont believe he can do anything!!!)

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FAIL

In other news

Liquorice 'Skippers' smoking pipes still on the shelves:

http://www.mrskibbles.co.uk/virtuemart/sweet-categories/liquorice/liquorice-skippers-pipes/

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Where's the harm?

Recently my parnters brother had a child with his partner and his mother went and pulled all the old toys out of the attic for the kid - one being pretty much the same as the toy mentioned sans the McD's branding.

Apparently it was my partners when she was a child, was one of her favourite she said. Now following the logic above my partner should be an overweight heffer but I can (quite happily) say she's very svlete - which being a professional dancer will do to you.

I played with lego as a child, I am not an architect.

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It's the branding that's the issue.

Associating playtime with MacDonalds is a powerful brand-imprinting mechanism. Advertising to children needs drastically reduced.

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Re

Kind of like how Apple donated millions of computers to schools to try to indoctrinate kids into using their subpar OS and overpriced hardware? Is it coincidence that when this generation began hitting adulthood that Apple sales shot up?

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Boffin

Re: branding

Branding is a balance between corporate identity and customer demand, sometimes the see-saw is higher on one side.

In this case however I fear it's actually snapped in the middle*!

*<insert reason here>

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What ever happened too

People actually giving a shit about their kids and doing something clever like spending time with them, doing something productive, creative and socially useful - instead of putting them in front of the TV and giving them shit to eat and an advertising agencies IQ?

I am reminded of the "SAS" or the "Stupid American Syndrome" - when I hear the comments made by those from the Waistful and Fat, when I watch this video:

Harley crash. Total rider fail.

http://www.liveleak.com/view?i=ee1_1298659721

Stupid parents raise stupid kids who work in stupid advertising agencies.... who are such whores they will do anything, to anyone, by any means possible - for money.

QED:

Regulate the TV watching. Read books with your kids. Give them a great broad based education in LIFE and biodiversity; and "You eat it - you kill it", down on the farm.

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Anonymous Coward

Easy Bake Oven

I liked my childhood because I grew up in a country where smarties tubes were round and had little letters on them, football stickers always came with a stick of gum, penny sweets actually existed, McDonalds had cool happy meal toys and the government didn't constantly tell my parents not to let me have any of them...I really pity todays children.

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