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back to article Watchdog turns a blind eye to Danish fu*king

The Advertising Standards Authority has turned a blind eye to Danish "fucking" after ruling the word isn't particularly offensive in the land of Carlsberg, bacon and Lego. The landmark decision comes in response to a single complaint about an advert for telecoms provider TDC, broadcast on TV3 Denmark, which contained the phrase …

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Joke

So my question is....

....what it the meaning of "bollocks" in Danish?

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Happy

F*cking A

Got to love those Danes. They talk a lot of f*cking sense!

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Joke

Fuck me

Those Danes are a weird bunch.

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Headmaster

Was that a competittion

To see how many times you could fit that word in an article?

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Coat

Most gratuitous

use of the word "fuck" in a serious ... um... article.

(The one with the 80's e-book in the pocket.)

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Thumb Up

Did someone bet Lester...

that he couldn't get ten 'fucks' (or variants) into a Reg article?

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Coat

Oh come on...

Nobody on the El Reg staff has ever gotten 10 fucks - never mind variants.

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This post has been deleted by a moderator

Fock! Arse! Drink! Girls!

No, it's just not the same. High culture simply does not translate well.

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Grenade

That's nothing for the Guardian

Who on Sunday, on their front page article, quoted protesters telling Mubarak to "...fuck off". Came as a bit of a surprise. Not that I usual read the Granuiad, so I wouldn't know if this was the norm.

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Re Guardian

Yep - the Guardian happily prints all the sweary stuff - but the Page 3 redtops asterisk the same words out. I'll leave others to try and work out the morality, if any of their respective decisions.

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Quality newspapers

...tend not to edit quotations unnecessarily.

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And anyway

...there isn't a Guardian on Sunday. Observer maybe.

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Oh, ghod ...

Cue tens of idiots using fucking AOL-ish icons ...

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But it's a danish ad not broadcast in the UK

http://asa.org.uk/Regulation-Explained/Europe.aspx

"The ASA’s jurisdiction covers the UK only, so the ASA cannot usually look into complaints about ads published in foreign media or that originated from abroad."

The adjudication linked in the story makes no mention of this being referred to the EASA.

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Yes but

"Viasat, the company responsible for broadcasting the outrage from its London base, "

Which implies it is the ASA's responsibility to investigate the complaint.

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Yes but

"The ASA’s jurisdiction covers the UK only, so the ASA cannot usually look into complaints about ads published in foreign media or that originated from abroad."

The article clearly notes the ad was broadcast from London, which presumably still falls within the ASA's remit.

Although I would be the first to admit that perhaps (within the EU) the target market should be the deciding factor for jurisdiction...

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Kinnevik

The reason why they broadcast from "London" (does West Drayton count?) is precisely in order to be regulated in the UK and avoid the rather stricter Scandinavian rules.

-A.

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Viasat broadcasting from the UK

I suspect the main reason Viasat broadcasts from the UK and not Scandinavia is to get around the strciter advertising rules. In Denmark you can not interrupt a program to show commercials, and the the popular Viasat channels want to show lots of commercials throughout the programme.

Interestingly enough, when Viasat wants to show porn, they have to switch back to a scandinavian transmitter as typically the kind of films shown are fine by Danish rules but not neccesarily so by UK rules.... aham... or so I have been informed. ;)

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Paris Hilton

Fock, Girls, Drink, ARSE!

Trust the Scandinavians to use our swear words.

Does that mean we can use theirs and get away with it?

Lester är en Jävla Rövknullare! ;-)

Paris because she loves a good Focking, or so the video seems to imply. ;)

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Go

Somewhat ironic then...

That the single complainant really should get a focking life.

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Me2

Why....

"in response to a single complaint about an advert"

Why are they wasting time and money for a complaint from a single person?!?

Surely, there should be some kind of point at which something is deemed to have actually offended "people" and not just given some grumpy miserable person with nothing better to do the excuse to write a letter!

Hmmm, I guess this is a letter of complaint so I am a grumpy fecker with nothing better to do!

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presumably

.. one of the few grumpy miserable people in the UK who has a decent grasp of Danish, yet still has nothing better to do.

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Ahhh

Haven't you heard? 1 letter of complaint = 1,000,000 outraged people who saw the TV broadcast and couldn't be bothered / able to write. And some of them may have been children! Think of the focking children!

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Thumb Up

Hahahahahaha!

Best laugh I've had all day, good on you sir!

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Dear Complainant

Feck the fecking feckless fecker!

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FAIL

Taking it up the ASA

All I can say is that the ASA seem to be a bunch of feckless* morons, if they get all in a tizzy about a word like "feck".

*yes it's a real word, go and look it up.

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FAIL

Really

"Viasat, the company responsible for broadcasting the outrage from its London base, was obliged to explain that "fucking" doesn't have the same impact in Denmark as it does in Blighty."

Get a grip: it doesn't have any impact in Blighty either!

Driving some random spittle-flecked, retentive moron with an inflated sense of entitlement and a permanent need for outrage completely apoplectic doesn't count!

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Anonymous Coward

almost the same as Scheiße in German

means "Shit !" but it's ok for nuns to use it in front of the pope.

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WTF?

Fuck me sideways Fatherfuckers

this comment thread is unmoderated

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Happy

It is moderated

The thread is moderated all right, but the Moderatrix doesn't give a fuck if you fucking swear in your fucking post.

You've actually got to be really nasty/offensive for your comment to get deleted, not just spray a load of swearing in your post. However, it helps if you want to get FoTW!

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Happy

Confirmed

I can confirm that my fellow countrymen use the f word all the time without giving it much thought. I think it comes from watching too many American action movies.

After moving to the UK I soon discovered that use of this word is seriously frowned upon. I try to warn my Danish friends to avoid this gaffe in the UK.

I have a problem with my daughters, who grew up in the UK, whenever we watch Danish TV or go to Denmark.

We now live in France where the f word is often heard on the radio. The French do not use the word much and don't really understand it. So we found it quite amusing at a recent show in the local music school where some children performed a dance to an american rap song which contained very frequent use of the f and c words! Prime family event!

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Happy

This reminds me of the late Mr. Fuch of Wandel & Goltermann ....

Many years ago, in the 1970's, I was working at a electronics rep company in Toronto when the president of one of our main suppliers, Wandel & Goltermann, arrived and announced that he was Mr. Fuc* which he pronounced in his mother tongue of German.

The receptionist turned all sorts of red, ran into the Canadian presidents office and told him what had happened.

From that day onward Fuch introduced himself, in North America, as Mr. Fuch which he pronounced similarly to 'much' or 'such'.

Such are the pitfalls of international business!

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Go

Soesman Language Institute

This article reminds me of this video: (NSFW; language)

http://www.youtube.com/watch?v=npUHve14YIk

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FAIL

Fe Fi Fo Fum

Good thing this warn't in the States or they would have had 100, 000 complaints (all from the same group of course, and none of them having actually seen or heard anything).

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