back to article Australia online ad spend reaches A$2.65bn

Australian online advertising recorded its biggest ever spend in the last quarter, peaking at $A627.75m, a 22 per cent increase from the Q4, 2009. Total online advertising expenditure for 2010 was $A2.265bn, according to the IAB Australia Online Advertising Expenditure Report (OAER). IAB Australia says the market is on track to …

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Anonymous Coward

Ads are dangerous!

Who ensures these ads don't depict small breasts or endorse dentists?

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Silver badge

Online video ads have been increasing?

Past AdBlock Plus (and associated plugins), NoScript, Optimize Google, Flashblock and the host of GreaseMonkey scripts, I never noticed. (chuckle)

Though to be fair, to get past that lot, they would have to try really hard. But again, not that I noticed. :-)

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Black Helicopters

Not surprising

> Australians are watching nearly 1 billion videos online each month

Just a natural upgrade path from our existing propensity to sit watching flies crawl up the wall

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