What star system are you from? Win Server surpassed Netware many, many, many moons ago. How the heck do you think it has become so successful?
Netware was dying 15 years ago and 10 years ago Windows XP and Windows 2003 server were taking over desktops and data centers the world over.
AD beats eDirectory in TCO. Nuff aid, that's what really matters.
Identity Manager is still a market leader, but invesment in its development of late has been weak.
It's not the marketing that has failed Novell, it's simply that the competition has better offerings at lesser TCO.