Not at all
The issue is not that there is exclusivity of rights per-se, but that the way it is done prevents people from buying from elsewhere in the EU.
The point that quite a few seem to have missed is that - as is widely thought my many people - the result of this is that the PL sells rights on a pan-European basis, instead of regionally, then there are very few companies with the scale and resources to buy them.
Sky is one (Mediaset has been mooted as another). Sky already has retail operations in the UK, Italy and Germany. If it bought pan-European rights, it would then be able to retail through partners in other countries - in just the same way as it retails through TopUpTV and Virgin in the UK.
There would be competition, because you could buy from different broadcasters. But effectively, as with the situation in the UK now, Sky would set the base price and the only way anyone could offer a lower one would be via different bundling arrangements, or selling below cost.
There is no suggestion at all in the ruling that rights will have be to sold to multiple people per territory; simply that when someone has rights to one country, chasing after the punters like this is not on, and is a breach of the single market rules.
This ultimately makes the rights to a single country less attractive, because a few (though not many, I bet) will buy from elsewhere and put up with on-screen graphics in a different language, and needing another dish. Some companies may aggressively try to push their sales into other territories, rather than tacitly going along with the middle men who typically do this at the moment.
And so, as the value of single territory rights drops, because of increased competition, it becomes more likely the Premier League will want to sell across the continent. And, at the same time, the big groups like Sky will see a chance to grab a stranglehold by buying those rights, and retailing via partners.
So, if the country by country regime falls by the wayside, there is a very real possibility that, far from getting to stick it to Sky, as many people fervently wish, they may actually end up stronger (or, if not Sky, one of the other big European media groups may triumph).