What I don't understand is why it seems to be only Apple that makes any kind of effort to develop a fully rounded product?
We have LG here with a phone that has a metallic casing for a premium phone feel ... but then forget to continue to design aesthetic and so tacks on a nasty Windows button.
Then they add the "Play to" feature which streams music and video from the phone to another device ... but forget to implement it the other (and arguably more useful) way around.
Then they add the "ScanSearch" app ... but forget to include enough data so that you're better off just using the maps application.
So three half-assed attempts to differentiate and none of them actually go the full mile.
I've worked in the mobile industry for over 10 years and I'm still constantly amazed about the low level of thought and effort that is put into these improvements.