back to article Shoden draws a blank with Avere

UK systems integrator Shoden lucked out trying to sell Avere filer accelerator appliances. There was no interest, none. What does this mean for Avere's prospects? Avere's FXT appliance is a multitiered accelerator that caches direct kinds of filer I/O on different tiers of storage, ranging from RAM, through NVRAM, NAND and SAS …

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WTF?

Euro NAS must be pretty low rent

Because anyone pushing more than a couple hundred thousand ops out of their filers, will be very interested in sticking an Avere box in front of them. I have tested these FXT nodes, and they soak up NFS traffic like a sponge, taking quite a bit of heat off your core storage.

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Perhaps it's the selling approach

It's a shame that Avere wasn't contacted for comment before the story was published, as we could have arranged for you to speak to another UK partner that is having a much different reaction from customers in regards to interest and uptake of the Avere solution than what the VAR featured in the story has reported.

Perhaps it's the selling approach - the successful UK partner uses a direct approach based on face-to-face meetings versus one based purely on mailers and telemarketing - that has made the difference. Whatever the case, we caution against extrapolating the poor results of one firm onto an entire market. As for what comes next from Avere, you won't have to wait too much longer to find out...

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