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back to article Microsoft has shifted 1.5 million Windows phones

Microsoft has been telling the world that it's shifted 1.5m Windows Phone 7 handsets, though what proportion have arrived into the sweaty palms of users we don't know. The number comes from Achim Berg, VP of marketing for the platform, who let it slip during a hard-hitting interview with his own PR department. But it's the …

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Sold out on launch in Thailand

I took a look at the HD7 that was launched last weekend here in Thailand. Pretty impressed with it and will certainly give WP7 a look when my iPhone 4 is in need of replacement. I was even more suprised by the level of interest shown in it, at the DTAC (Thai network launching WP7 in Thailand) store in Bangkoks Siam Paragon Centre, I actually had to queue to take a look at it. Then I read in the local paper today that the initial batch of HTC HD7 devices had sold out already!

More info on the Thai WP7 launch here:

http://www.bangkokpost.com/tech/technews/212536/ms-re-claims-lead-with-hd7-phone

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Not a failure?

You can't say it has been failure, nor a success either until you know how many are deployed to end users. The trouble with WinPhone7 is that they're currently expensive AND incompatible with Microsoft Enterprise software, so corporates are sticking with 6.5/Crackberry OR migrating to iDroid. Plus, with the cost cutting deals being done on the Android platform, personal buyers are either going to the gPhones (even with its platform fragmentation which most users don't care about) or buying the 'cool' iProducts.

What is Microsoft's USP for wp7?

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Re: Not a failure?

Expensive? Nope, can pick up a WP7 phone as part of a £25pm contract. Expensive is a £35pm contract and having to pay for the phone on top. How much did your iPhone cost you, please include the cost of the contract as well as the cost of the phone itself ;-)

Incompatible with Microsoft enterprise software? Perfect synchronisation with Outlook and Sharepoint for starters, with seamless Exchange integration. Apps can communicate directly with instances of MS SQL Server. What other Microsoft enterprise software do you feel the vast majority of consumers need their phone to interact with?

If you need to ask what Microsoft's unique selling point is then maybe it's worth you going to your local mobile phone store and testing out a WP7 device? You're not going to do that though are you? Well for what it's worth the 2 unique selling points of WP7 (imo) are the seamlesss desktop integration and the availability of Zune Pass, an "as much as you can eat" style of music service. I understand not all regions have the Zune Pass option so as a back-up selling point it has to be the "in-got what I need-out" usage of the phone.

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indeed

but droids can be had for much less with similar functionality.

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USP

The USP (compared to Android) was that the OS is updated by Microsoft. Which seemed to stop OEMs from forcing hardware upgrades by not providing OS upgrades.

But Microsoft have seemed to backtrack a little on that by allowing OEMs to veto upgrades.

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and...

I bet you could still get, or write, a wikileaks application without some S Jobs towing the current US anti leaks line

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so called fragmentation is an Android strength

ElNumber:"even with its platform fragmentation which most users don't care about"

You understate, users actively want that 'fragmentation' because in reality fragmentation is little more than offering users choices. Lazy developers bitch about having to deal with different devices but frankly its not that hard and the user is king. And yes, I'm skipping over the mess carriers are making with their sodding OS overlays - they will go away when users get smart enough.

If users wanted to all use the same clone they'd already have an iPhone. I like having the option to run a tiny phone that fits comfortably in a pocket or a whopping great slab, with the same OS and mostly the same software (where dev's could be arsed testing it).

What Microsoft have done is removed the fragmentation, removing user choice with it. So they're explicitly fighting for Apples market and ignoring one of the strengths of Android, the variety of devices on offer. Don't see it ending well for Microsoft.

When Microsoft finally cave in and allow more variety in devices dev's will really see how much pain fragmentation can cause if dealing with it isn't built in from day 1.

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Megaphone

I stand corrected...

I stand corrected, seems like Exchange is *more or less, sort of* supported now if you're running Exch2003 SP2, and *pretty much supported" on 2007+. I particularly like the "Why All These Missing Enterprise Features?" section of the technet article which, to paraphrase, says this is a consumer device, but we're trying to build patches to add missing functionality for the enterprise.

And for reference, I'm running a WinMo 6.5 device and an Android device. Zune Pass isn't unique. I use Spotify on both devices for just £1 more per month vs Zune Pass, and I understand Pandora offers similar functionality. I can get anything I want on either phone using its USB connection (ActiveSync on WinMo, USB storage device on both), its removable storage, bluetooth on WinMo and Chrome2Phone on my Droid. So, that's pretty much covered off in getting things too/from the desktop.

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where?

Where is the link that microsoft backtracked? All updates happen through zune, so unless Orange can somehow get hold of my PC and do something to it, i will get the update/ upgrade?

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Linux

You need zune to update?

Huge reason to go with Android - I don't need a computer to update my phone's system. Can't run iTunes or Zune on Linux and wouldn't even if I used Windows.

What a pile.

J

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Coat

Microsoft has shifted 1.5 million Windows phones

That's an aweful lot of dustbins.

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WTF?

iPhone

"...would no-doubt have stolen the market if Apple hadn't already staked out such a significant claim..."

That's just complete bullshit. If MS hadn't been chasing/copying iPhone, who knows what Windows 7 phone would have been like. let's face it, if they hadn't had apple to copy on PCs we'd probably still be using green screen terminals.

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would that be bad?

Well obviously web porn wouldn't be so pretty but the text apps should run quite a lot faster without all the poncy screen graphics.

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Heart

would that be bad?

Quite so. It's all very pretty, but for most of what we do day-to-day the bit-mapped interface is overkill. I can't help thinking that we took a wrong turn somewhere every time I watch Alien again and start to hanker after an 80-column 24/25 line green phosphescent display.

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I hope they make it

I actually hope Win 7 mobile does get a reasonable share of the market.

MS have demonstrated rather nicely on the desktop what happens when there is a single vendor monopoly.

I'd much rather see a world with Android, WIn7 mob n iThingie competing and therefore having to actually innovate.

If Android takes over the world it will be a poor place to live in.

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LOL

"MS have demonstrated rather nicely on the desktop what happens when there is a single vendor monopoly."

What's that then? lack of innovation and resting on laurels?

All the big rethinks and innovation in Windows only happened when OSX appeared.

Microsoft even copied what Apple did for Snow Leopard (optimise and cut the bloat) by releasing 7 as an optimised and tweaked Vista.

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I refuse to enoble a simple forum post....

you sir, have completely missed the point this chap was making.

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Happy

That's what that is then

"MS have demonstrated rather nicely on the desktop what happens when there is a single vendor monopoly."

The OP is pouring scorn on monoculture. How was that not obvious? Context alone should have indicated his intention, eg. "reasonable share" and "I'd much rather see [...] competing".

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Just a few things to sort out

Our company recently decided to get one of each phone platform. My IT manager now has a Win7 phone (I had the android) and he cant connect his to our MS exchange server for push emails, all because our usernames have spaces in them....

The BB, iPhones, Androids and even the smart phone wannabe Nokia's all connect just fine and get push emails...

LOL

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Re: Just a few things to sort out

Hate to point out the obvious but email addresses can't contain spaces. When you enter your Exchange login details on a WP7 device you are prompted for your email address, password, and if no Exchange domain is automatically discovered on the local network then it will also prompt you for the domain name.

Maybe your IT manager is trying to type in their Active Directory username (i.e. domain\username) despite the text box on the phone specifically asking for an email address?

Anyhow thanks for giving me a chuckle, I honestly don't know why your IT manager could get it so badly wrong given what's written on the phone's screen during the process of adding an Exchange account - maybe you should get him a guest part in the BOFH chronicles? ;-)

http://www.microsoft.com/windowsphone/en-gb/howto/wp7/people/set-up-an-email-account.aspx

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Stop

Hate To Point Out The STANDARDS

But RFC5322 clearly explains spaces and many other ASCII characters *are* allowed in e-mail addresses.

MS drone, meet fact.

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Alert

Spaces!

Hahaha, who the hell puts spaces in usernames? Serves him right the numptie!

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Re: Hate To Point Out The STANDARDS

I recommend you go read sections 3.4 and 3.4.1 of RFC5322. According to the very specification you have cited email addresses should not contain spaces.

If you're determined to push forward your claim, care to point out a) an existing email address that contains a space; and b) a widely deployed SMTP server solution that actively supports spaces in email addresses.

Anti-MS troll, meet reality.

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WTF?

I Recommend You Read

The part about quoted strings... "ms drone"@microsoft.com is a valid address according to the very RFC you blindly refute! Perhaps your selective choice of software/hardware vendor mirrors your selective version of reality?

Did I say it was a good idea or widely supported? No. I said it was in the standards.

MS drone, meet pwned.

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Re: I Recommend You Read

Nice try, firstly the section describing quoted strings (3.2.4) pertains to subject, header and body content, not email addresses. Secondly the quotation marks are used to encapsulate special characters such as backslash and others that will interfere with header structure. You telling me that email addresses can contain backslashes (as described in the quoted strings section) now?

You couldn't come up with a valid and widespread implementation of SMTP server that supports spaces in email addresses, you haven't been able to specifically quote a section of RFC5322 that backs up your claim, and you haven't provided a valid example of an active email address that contains a space.

Anti-MS troll, please step away from the bullshit! Mind you, with the smell of all that BS I now understand why you're hiding behind the AC moniker :P

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Stop

Yeah Right

Is that because they gave a free W7 phone with every packet of cornflakes.

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irrelevent

in todays mobile landscape, winmo is irrelevent. everyone has an apple, or android, or nokia, or isnt intrested in smartphones. the only people intrested are Microsoft fanboys, and aprt from the xbox variety (which havnt been buying this phone) they are a dying breed, much like the company itself.

as you said if it wasnt for apple (and id expand this to android too) this platform would be reveloutionary. unfortuanitly MS arnt so much as late to the party, as turned up in the wrong dress, and had to go home and change.

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wow

so clueless. There are plenty of corporations, schools, hospitals all using winmo still. because one wm6.5 will work with an infrastructure designed around a different wm6.5 phone. Odd as it seems, android is far too fragmented, 1.6 phones are still around, not all are upgradable, some 2.2 bluetooth stacks are not compliant with other 2.2 bluetooth stacks.

however, it is wm6.5 cumbersome OS that is its saving grace - all the APIs are accessible from different phones. If WM7 had more control then this would have been a resounding winner.

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Not true

Your views are those of a consumer. We have 300 WinMo's running custom apps, all of which would be recompiled for WinPho but for the fact you can't install your own easily. So we are moving to Android.

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I will see your 300

and raise you to 400.

However, WinMo is such a sodding nightmare that our phone guys are planning to ditch the lot as soon as the MC75's reach a book value of 0.

12 Months to go.

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Paris Hilton

"Shipped"

Isn't "number shipped by manufacturers" effectively simply the number that have been manufactured and sent to stock?

i.e. phone manufacturers aren't the ones actually retailing mobile phones? How many do you need to manufacture just to ship and stock up retailers worldwide?

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So is that 100,000 or 1,000,000 Activated?

Because it looks more the smaller end of the range or they would not be so shy.

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not bad

So it's not just few thousand or few 200k as fanbois suggested for the past few weeks. That compares well to the android that took 6 months for 1 million. The os is excellent and naturally will succeed. If the advertising was more in tune, just show how the phone operates that figure would be higher.

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Title, we don't need no stinkin' title.

Read the article again, it's 1.5 million phones shipped, not sold. For all anyone knows there could be 1.49 million sitting in carrier warehouses (though I doubt it).

What are the SALES figures Microsoft? Better then the Kin I hope.

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Coat

Shifted..

"Microsoft has shifted 1.5 million Windows phones" - I first read this as "Microsoft has shafted 1.5 million phones".

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Jobs Horns

Don't knock it!

I believe Apple (spit!) do the same thing with these numbers.

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except...

Except that for Apple the "shifted" number is the same as the "activated" number, because they are actually _selling_

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so...

So I can only by an apple phone direct from apple, can't get one anywhere else? no one else has any stock?

interesting...

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Coffee/keyboard

Typo

It actually meant to read "Microsoft has shafted 1.5 million Windows phones" but the cut and paste wasn't working properly.

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Grenade

Get a Free WP7 phone with an XBOX 360

Er, other way around... Telus (in the Queen's colony of Canada) is advertising a "FREE XBOX 360", provided, bien sur, that you "buy" a WP7 on contract. Talk about a loss leader.

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Anonymous Coward

Sucks and is doomed to fail

See title.

Microsoft are an irrelevant joke in the mobile OS space; not even Xbots are dumb enough to buy this trash.

(Disclaimer - this post is an experiment to see if the habit of downvoting anything positive said about WinPho7 is applicable in reverse).

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irrelevant?

Nah, sorry, no. Given that I work for the competition I am allowed that without being accused of being a Microsoft nutter. The software isn't actually bad, the development environment is good and I've used various smartphones for a number of years.

Shifting that number of any smart phone is not an irrelevance even if it doesn't make them the biggest in the market.

There seem to be many people who really just like to knock one company or another (depending if you are any MS or anti Apple) without the benefit of checking the merits of the devices.

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Titus McTitle

'Shifting that number of any smart phone is not an irrelevance"

Well, perhaps, it depends on where they are shifting thme yo does it not?

If they are just channel stuffing, as they have been known to do in the past, then it is pretty much just an irrelevance.

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Go

Yeah ...

... children and fanatics do that dontcha know.

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yea, right.

They give out phone to every employee within the co, they also pitch the phone to their partners, contractors, etc.

My GF is pitched the phone. Guess what ? She has her iPhone, but has to use the WP7.

So, I guess the numbers are so that they are shy.

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Anonymous Coward

That old chestnut...

I don't know where this "everyone in MS has been given a Win Phone" thing comes from but I know several people who work for MS in the UK (five or six, all in different business units) and none of them have free Win Phones, some have bought their own though.

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Re: yea, right.

Your girlfriend must be very special. Tell her that the rest of Microsoft outside the WP7 department are waiting for their new phones still!

See, one little story ends up in the media and gets blown out of proportion, before you know it everyone starts thinking that 89,000 Microsoft employees all have their own WP7 device. It's simply not true!

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Coat

"at least half a billion dollars on promoting the platform"

:shock:

Thats $500m and oversimplifying the equation: $500m / 1.5m telephones, that's $333.33 per telephone sold. Even if we assume they sell 15m per mid 2011, that's still a marketing budget $33.33 per telephone sold.

Makes one wonder how many they expect to sell, before these margins become reasonable (or for that matter; profitable).

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135,000 were given away though...

I seem to recall that MS gave a WinMo7 phone to every employee, they have around 135,000 staff worldwide...

Also when you consider all the IT departments in the world who have got one, to evaluate whether to upgrade to WinMo7 and all the developers who have bought one to test with the 1.5 million manufactured number may not really mean a lot.

I'd be interested in the number SOLD to end users in a given month for each of the major mobile phone operating systems to see whether WinMo7 is really of interest to mobile phone users.

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