No, they're much more scientific than that...
The customer decides on what are "key factors" and approach Gartner to provide a MQ that shows their choosen vendor/supplier is in the top-right box.
Bingo, a business case....
Ferris Research, an analyst firm focused on messaging, compliance and collaboration, is asking IT vendors to let the firm know if Gartner has ever improved any of their magic quadrant positions in return for cash. Gartner is currently battling a defamation and trade libel claim from an IT company which has not been ranked as …
I have had to look at a number of Gartner reports, mainly pushed at me from non technical areas of the organisation, to justify a decision. In no case have any of my requests to Gartner to get access to (anonymised) data that justifies their recommendations been satisfied. Nuff said......
Sent to me by Nancy Erskine:
"I’m the ombudsman at Gartner. It’s a position we established at Gartner more than 7 years ago to ensure the objectivity, independence and accuracy of Gartner Research. I thought you and your readers might be interested in the blog post http://tinyurl.com/26tgtw9 I wrote about the judge’s decision in the ZL case in 2009. I have also posted about the fact that Gartner research opinion is not for sale http://tinyurl.com/yhh2u2b . (In case either of these links don’t work my blog is blogs@gartner.com/ombudsman/."
I understand from a Gartner spokesperson that ZL appealed against the judge’s original decision to dismiss the case in 2009, but its appeal was also dismissed soon afterwards.
Chris.
So if someone were to correlate vendor spending with and magic quadrant rating there would be no pattern that may indicate the more you spend the higher you are rated?
Intact would this information be available through freedom of information? Or alternatively I could buy a single share in each tech company and request this information