back to article Windows 7 really was some girl's idea, rules ASA

The ASA has ruled that it's perfectly plausible to claim that Windows 7 was developed by a bunch of rugby players' girlfriends, "private-browsing" dads, and spud-faced kids in Spanish cafes rather than a bunch of highly trained, generously paid developers in Redmond. The ruling came in response to eight complaints about one of …

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But it's true...

... Windows 7 was built from other people's ideas. As are almost all Microsoft products

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Anonymous Coward

@MP

I know! Shitting in a bucket, then plugging a keyboard and mouse into it. That was /my/ idea.

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Linux

But isn't the idea of the adverts

To explain why Windows is shit?

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Troll

<slaps forehead>

Christ on a bike! I may not be a big fan of Windows, but why do folk feel they have to complain about something as obvious as this?? Have they nothing better to do?? Obviously not. Makes my blood boil.

Hang on... There's irony here somewhere.. hmm..

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Maybe they complained under that banner...

...as there is no precedent for having adverts taken off air for being annoying.

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Grenade

As bad a Shreddies

They won't let me into the factory to see if the nana's really do knit the stuff.

I think they are lying!

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Anonymous Coward

Implying something is a new technology

When it has been availiable for several years on other operating systems?

Nope, I've never seen a tech company do that before.

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Jobs Horns

To be fair, though...

I've never been aware of Apple themselves claiming that they invented the smartphone, or the internet tablet, or the MP3 player, it's just that mass market tech numpties assume that that's the case.

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Silver badge

May not have been misleading

But the adverts were definitely crap.

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Anonymous Coward

sometimes

I wonder if the people were just trolling or really were so retarded as to believe the advert was factual. I like many thought the adverts were irritating and crap but that's just adverts for you.

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Flame

You are missing the point...

I was one of those who complained, and of course I didn't believe the adverts... but the problem is that huge numbers of people *do* believe that Windows is a brilliant operating system and that Microsoft *did* invent all of this stuff. The same people who think they ought to pay Microsoft for anti-virus software to counter the fact that Windows is inherently broken in the first place, and that having to re-boot your computer every few days is a natural part of having a computer.

Jeez... Microsoft has been fined over a BILLION euros by the European Court of First Instance for multiple instances of criminal abuse of its near monopoly on operating systems... don't you think that challenging some of the wilder claims it makes about its crapware is a sensible thing to do?

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Anonymous Coward

so

You were a troll. Could you pay the money wasted on this back to the government please?

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Thumb Down

comedic and ficticious manner

Sadly "in a comedic and ficticious manner" seems to apply to far too much of the Windows design. Indeed, my use of the word "design" there could be taken in that context...

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Coat

I smell a lawsuit

Brought by the people in the ads. "Miccysoft said it was my idea, so I'm gonna sue them for IP theft"

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Coat

Durrrrr

TBH, that Ad just made me think rugby players are idiots. So, not misleading then. Well done the ASA.

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Troll

but at least

the rugby player has a girlfriend....

I know, I shouldn't feed them. but won't somebody think of the trolls?

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Paris Hilton

Re: Durrrrr

"TBH, that Ad just made me think rugby players are idiots"

Things don't bode particularly well for the girl either if spangly new laptop (plus data) ultimately suffers the same fate, does it? [hence Paris ] ;)

...not particularly convinced "to the cloud! [Windows logo appears Batman-style]" necessarily conveys the intended impression either, but at least it's passably amusing either way.

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Joke

Damned rugby players

Can't control their balls....

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Bronze badge

Other operating system

"..when they understood that the feature had been available for several years on other operating systems..."

Other operating systems like Windows XP Media Centre edition and Windows Vista.

Seriously though, if the complainants want to show me another operating system where it's possible to have a full functioning PVR with support for terrestrial, cable and satellite without installing any additional software and that can be set up by a rugby players boyfriend (rather than someone who knows how to configure a mysql server), then they might have a point.

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Badgers

Be interesting

To see if anyone like that could do it on Windows?

I've had to put in the TV schedule collection, but otherwise my 'rents (non technical folks) PVR is running mythbuntu - straight and simple installation from disc - no skill required, just follow a few prompts initially...

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Coat

Mythbuntu

MythTV has problems with encoded content, such as the standard "digital cable" that's being punted around here. No more analog channels, no more MythTV :( Shame I can't find a decent setup that doesn't require serial wiring to the channel-changing hookups on the back of the cable-provider-provided box. I'm sure Windows has the same problem though, so moot point?

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WTF?

Cable & Satellite?

Hmm so show me it recording Sky & Virgin media then.

Oh that's right, you can't because of the DRM. Same as for EyeTV then: you can record everything free to air (Freeview/Freesat) and that's it.

Funny, but I've had that for 3 years now (and wasn't that new then either)

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Anonymous Coward

""overtly fictitious""

I thought that was Windows 7

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sounds like

they are saying that their customers provided them some requirements, and they made something that met them.

yep, when i put it like that it does sound pretty fictitious, I've never received a proper set of requirements before the build is complete!

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Paris Hilton

Nearly

"If this leaves you feeling that having to have the joke explained means it didn't really work, no matter"

I think it worked for the rest of the population, it just flew over the heads of 8 idiots... Not uncommon. Actually thought they were pretty good adverts.

Now the advert featuring a woman who Photoshops her family by using "the cloud", now that's a different kettle of fish that I don't really get either..

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Gates Horns

Alice's claim was meant to suggest "Microsoft had taken it from her in a deceitful manner".

*Oh*. I'd always assumed that the ads were supposed to mean that someone (presumably lots of people) had given Microsoft some feedback, and they'd listened to it and added the feature. Which is a far more comical idea, now I come to think of it.

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decitful microshaft

I'd always asumed the same the advert models were represnting people who had left feedback to microsoft (or microsoft had some sort of Focus Group event and got ideas from idiots who have time to spare to attend focus groups)

Then it turns out microsoft are saying that the ideas were deceitfully stolen from other people and put into windows 7, same old microshaft... buy 'em out boys!

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Windows 7 itself

is misleading

end of

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Am I the only one...

...who still does not get what on earth the whole "I'm a PC, and I invented Win 7" tag line actually means? Maybe MS redefined what "PC" stands for while I wasn't looking?

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(Written by Reg staff)

Re: Am I the only one...

PC = Perfect C**k?

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Unhappy

I'm not sure about all that

If she's a perfect C**k, what does she need a boyfriend for? er....

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and MS OSes...

= Perfect C**kup?

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Microsoft didnt redefine it

Apple redefined PC to mean "any home computer that isn't an apple" ages ago. After all, Macs are PCs (personal computers) but they decided they didn't want to be associated with what they are and claimed they were somehow different. Hardware wise the only difference is the apple stamp and being 2 years behind the rest of the market, just like dell, only at a 3x premium for that stamp. Software wise they are still just bastardized unix from the version of NExT they forked off of and their own special UI.

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Anonymous Coward

Apple makes PCs

According to the Mac App launch, the computers that the new App Store (retail download-only) software titles run on are PCs.

I would interpret "Windows 7 was my idea" to mean at least "The feature that I just described is in Windows 7 and was not in previous versions", but apparently I know nothing.

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Bronze badge
WTF?

She also states "I'm a PC".

Now that's clearly misleading, as she seems to lack either a standard motherboard or, for the sake of argument, provide any valid police identification. Then again, maybe she's with the Met...

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Bronze badge

Polotically correct isn't a noun...

so Public Convenience is the only remain option...

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Silver badge

@ Politically correct isn't a noun...

But *Player Character* is.

I'm a PC, and I'm a level 21 Fighter/Thief/Magic User.

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Boffin

Potshots at Mac

Now, it would've been comical for someone to complain about the (thankfully) discontinued "I'm a Mac, and I'm a PC" ads because the snobbish bastard was clearly not a fruity PC*, and the other guy was clearly not a PC.

* They're both IBM-compatible PCs running x86 hardware. The only difference is the software and the outer look!

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Anonymous Coward

Daniel B.

"They're both IBM-compatible PCs running x86 hardware" It's not that simple. An Apple designed Personal Computer (or 'Mac') isn't actually IBM compatible (AT/ATX etc.). Contrary to popular belief, perpetuated by trolls like you, only the Mac Pro contains what could be described as 'off-the-shelf' parts, and while Windows can be installed without OS X being on the machine it's inadvisable.

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Anonymous Coward

So ...

If being able to watch TV is an "inbuilt capability" then surely all Windows 7 users in the UK need to ensure they have a TV license, and sellers of machines with Windows 7 installed need to ensure the buyers details are passed on to the TV Licensing organisation so they can send out their usual extortion letter demanding money.

Whether a user uses it to watch TV is not the point, but that the machine how has the capability to do this is. If I own a TV then I need a license whether I watch TV channels or not!

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Go

Actually...

I recently bought a TV card for my PC (as it came with Windows 7 but no card) and had to fill out the form for TV licensing.

I assume you would have to do the same if the PC came with the TV card installed aswell?

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Err...

Only if they have the receiver hardware included. When you buy one of those USB TV sticks in PC World they ask for your details so they can pass them onto the TVLA but just having software that can decode/record/playback TV signals doesn't require a license as the legislation doesn't cover that.

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Boffin

Its not an inbuilt capacity to watch TV

Its an inbuilt capacity to handle a DVB-T or S signal.

The claim is quite specific - no additional sofware required. You still need the hardware and if you bought a boxen with a tuner card and win7 installed in the UK you would find that the retailed would pass on your details to TVlicensing.

Its the tuner card that makes you TV capable.

As for plugging a tuner card into a Linux box and having it go "oh great - a TV card - here's some tv to watch" - good one, very funny.

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FAIL

not so.....

it requires extra hardware to watch tv, the license will be required when you buy that. If you buy a TV card for any pc they send your details to TV licensing.

If the windows 7 computer already has the hardware, the computer supplier will pass your details on to them.

Microsoft may not be that great but Windows 7 is actually pretty good. but most of you slagging it wouldn't have used it would you?

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Anonymous Coward

No you don't

Only need a license to watch.

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Silver badge

You're missing the point

Any UK internet connected computer capable of playing streamed flash, running iPlayer, etc. etc. requires a TV license. That would include an ancient old PC running Win95, any iPhone, Macs of many generations, even my Sony Ericsson C905 Symbian phone. There is nothing special about Win7 in that regard. And yes, the likes of Dixons, etc. are obliged to pass your name / address on anyway.

If you're worried about the extortionate rates of a license I suggest you take a look at TV from other countries and decide whether you'd prefer that instead. But if you're UK based you have got a license haven't you? You're not freeloading off the rest of us are you?

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Boffin

Order that shit in France over the intrewebs

There, done!

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Bronze badge
Boffin

no, not so ....

You only need a tv license in the UK if you watch broadcast stuff on your screen (TV, computer etc).

I have used Windows 7 for about a week ... it is way faster and better than Vista, but that is not the point ... it is still slower than XP. Also, they fixed the memory bug that appeared in Vista where it used twice as much RAM than actually required.

Apart from that, they changed the ui so much it is crap, it took me ages to find things in the beginning ... the start menu browsing has become useless - the old way was better/more efficient .... ok, you can search, but what if you cannot remember the name, but recognize the icon or its name when you see it?

A waste of time ... no ifs, buts or maybes about it.

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Joke

Joke...

The joke only had to be explained for a few pathetic individuals who felt it necessary to complain about the ads!

Personally, I don't think they are in the running for greatest ads of the year - but it's pretty clear they are meant to be comedic.

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Thumb Up

Comedic

Well, the comedy in the "secret browser guy" ad certainly wasn't lost on me......

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