Ah, yes, Singapore.
Japan would be the obvious choice, except that as a non-Japanese company you can barely get into that market, certainly not the phone market.
So instead it's Disneyland with the death penalty. That makes perfect sense, seeing how it's a nicely small country that's regulated, digitalised, and big brothered up the gills already. Meaning that success there doesn't necessarily translate to success elsewhere, but it's a neat sidestepping of objections from privacy activists. In that, this move is as much a marketing ploy as it is expediency.