All decisions made by Apple are made exclusively so that Apple can make more money.
While this is not unusual, and, in fact, most business schools preach this very sermon, this revelation does comes as somewhat of a surprise for all of those Apple-lovers who seem to continue to have an irrational expectation that their love will be returned.
No, sad little people. Your love is wasted on Apple. They care not how deep your love is for them. As long as your pockets remain similarly deep, they have no motivation to try to understand or please you.
Better to love Wall Street, as it has demonstrated greater responsiveness to its customers and interest in its customers' desires than Apple ever will. As long as Apple remains a who-gives-a-rats-ass-what-the-idiots-who-pay-our-obscenely-unjustified-prices-think corporation driven by Mephisto's minions, you'll not hear a single word of affection from the aloof object of your desire.
Time to take the poison. Forever there will you remain with worms that are thy chamber-maids.