Whya "Apple ignites such an amount of hate and ridicule"
I think the "hate and ridicule" is down to a number of things...
1) The first iPhones were not actually very good compared to almost everything out on the market, they weren't 3G, they didn't do MMS, they were poor phones for voice and they didn't even run App's. The was a definite case of style over substance going on, and while the product has improved the image has stuck a bit.
2) The way Apple markets themselves is full of hyperbole. Adjectives like “magical” may go down well in the US but in a more cynical Europe they can be seen in a more negative light. Also pretending that you invented something that’s been about for years looks crass, and ignites the suspicion that you are lying about other things as well. Other luxury brands tend to be more understated in their marketing.
3) Media Noise, Apple has always been popular with media and arts types, they tend to be vocal (and eloquent) beyond the size of their group, but not very tech savvy. This leads to coverage in the press magazines and TV that is disproportionate to the size of the user base and somewhat through rose tinted glasses. This on top of the already massive advertising spend gets irritating.
4) The lock down, the fact that Apple has such a control of every part of its vertical market is not likely to inspire much praise. Proponents would say it helps keep the platform secure but more people think it’s far more to do with taking a cut of the money. Once you are sucked into this ecosystem it’s also difficult to escape, transferring your 100 albums off iTunes onto another platform is not easy.
So the image of style over substance, marketing hyperbole, loud ’Luvvies’, and a ‘benevolent’ dictatorship are likely to cause a wide range of people to look on Apple with suspicion and Apple fans with ridicule.