Need to exploit their relevance to the live music scene.
And they have, to some extent, but evidently not enough if they're pissing away millions on ??? and aren't getting any popular as a result.
Sod all the muck and dross that appears all over MySpace. Just make it the Google of pub bands and amateur MCs.
Let's have a look at the nav bar on their homepage and try to work out what they're doing wrong shall we?
"Find Friends" - No one cares.
"Music" - Why is the whole site not "Music"?
"Video" - No one cares.
"Movies" - How is that different to Video? Again, no one cares.
"Games" - No one cares.
"Events" - Why is this hidden away, why aren't there any events on the homepage?
"More" - No one will ever click a nondescript "more" button, ever.
I see featured bands on the homepage with no indication of what genre they are. What's to stop me from assuming that they are complete shit? Other than a "Listen" button that I won't click? Lay it out like a music store and people will visit your site. Lay it out like a shitfest and no one will care.
Come on guys this is amateur grade stuff. How did you manage to fuck the site up this badly?