Oracle has elbowed its way into the e-commerce software marketplace, having acquired Art Technology Group (ATG) Inc for around $1bn in cash this morning. ATG investors will get $6 a share, said Oracle, and the buyout is subject to the usual regulatory and stockholder approvals. “This acquisition builds upon our dedication to …
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The lack of a decent ecommerce package has been a serious hole in Oracle's portfolio for some time, so this move is overdue. SAP has a similar ecommerce-shaped hole. Suggest they start looking at hybris which is gaining amazing momentum in the marketplace right now.
Ok. Someone help me here. How is a company with annual revenue of only $50.3m worth $1BN. What exactly did Oracle buy