Here at the Reg it's one of our editorial goals to live in peace and harmony with our fellow men and women, seeking merely to report the news with a minimum of stress and conflict and making the world a better and happier place thereby*. Thus it is with heavy heart once again that we find that our coverage has inadvertently …
That company will fail anyway, hardly anyone at the moment wants electric cars and not all of the few who do have tons of money they can piss away on a Tesla anyway.
If and when the public want/need electric the big players will kill the firm off anyway.
hahaha stupid PR people!
It won't fail.
Based on what I have read here, the U.S. Gov't likes to keep giving the firm money for "research".
Mines the one with the "we need a a third and fourth party" sign.
LinkOfHyrule, you have NO understanding of your own stupidity...
You have a right to your stupid remark but it is stupidity. Without Tesla there would be little in the way of development towards something real. The market has taken off because of Tesla's input into the electric car market. I'm not saying it wouldn't have happened but their investment has made the electric market a real competition. Why? Because they dared to build a sports car that was super fast & super cool & that made having an electric car a better option than just for the environment. They made electric cars cool. They virtually single-handedly created an industry. The Chevy Volt was built to prove that Chevrolet could do it better but they've failed so far. England have created a car that is better than the Tesla but built because of the Tesla's brilliance.
The Reg does exaggerate regularly & they are a typical tech company with "journos" that are less than honest. Whilst I read their input there are several much better tech report companies around. Do you believe everything these people write. What do they actually know about tech other than what they've written down? Where's their engineering know-how? They write reports for you & I to make decisions about technology we write & if they write something like "40% of Tesla's will catch fire", then who is going to buy one? It is a lie & whilst they can sit back & pontificate how that's not what they stated, it is exactly what people glean from the message.
She's right, you know
by January this year, Tesla had sold 1000 Roadsters, of which 500 were 1.0s. So, more accurately:
MORE THAN HALF OF ALL TESLA ROADSTERS ARE MOBILE DEATHRAPS WHICH WILL INCINERATE YOU AS SOON AS LOOK AT YOU AND THEN MOLEST YOUR CHILDREN, BRINGING ABOUT THE RESURGENCE OF COMMUNISM, A SEVERE FALL IN HOUSE PRICES, AND MASSIVELY CONTRIBUTE TO GLOBAL WARMING
In what way is a resurgence of communism a bad thing? :-)
I think is this the first of Lewis's articles I've ever finished reading.
Keep up the progress.
What happened to the relations in PR?
Why oh why can't these people (not just Tesla) resist getting stroppy at anything other than positive coverage. If their intention is to send out stuff like like this to correct mistakes and protect the brand then they fail by being total dicks about it! Funny though.
To be fair...
...she does have a point. I read the headline and felt pretty much the same as her with regard to the sensationalism of it.
Sadly my email client doesn't have a flame mode, only Urgent.... so i didn't bother emailing.
If your client lacks flame mode...
...you can always use the little button just beneath tab on most keybords to MAKE YOUR EMAILS MORE SHOUTY.
To be more fair
When you get right down to it, 100% of all cars might burst into flame.
my thoughts exactly
" To say that “40% of its Roadsters may catch fire” is ridiculous and hysterical even for The Reg.
Ouch - blown off, again!"
Yes, ridiculously low percentage there - let's try for 100%; shall we?
And about the being blown business....how does one go about getting that from a corporate mouthpiece?
you mean the
The significance of reactions
Its funny, but the way in which a company reacts to journalism often has a much more profound impact on how the general public view them that does the musings of an individual hack...
so when are you adding a spade and hole icon??!
My opinion only
...but if I can for once speak for the majority, then this lady´s reaction is not the best thing she could do for the PR.
Sorry but that's a bit lame for FoTW. At no stage did our correspondent from Tesla:
(i) call into question your parentage;
(ii) include a sentence that if read aloud on daytime radio would be more *bleep* than wordiness;
(iii) type so furiously as to lose all control of grammar and spelling.
I rest my case.
(iv) Sentence case
THE LACK OF CAPS LOCK SHOUTING WAS A BIT DISAPPOINTING, TOO. FUNNY ALL THE SAME, THOUGH!
WELL DONE TESLA, ANOTHER OWN GOAL!
errr of course Flame!!
Hello? THE CARS WERE CATCHING ON FIRE!! Of course it rates as Flame of the Week!!
IT ONLY COUNTS AS FOTW IF IT'S ALL IN CAPITALS !!!!!!!
corporate-sourced flames have to be judged by a different criteria than personal flames. The writer (if they still value their position) has a lot less scope for creative language.
This PR hack needs to go back to Business Letter Writing for Beginners though - an effective business letter should always be worded in terms of benefit to the recieving party (something I didn't know until I was landed with teaching a Business Letter Writing for Beginners class back in '04 after which my own letter-writing results improved noticably!).
These are great
She gets her point out, the Reg gets to be satisfyingly sarky about it and we get to stand around shouting "Fight! Fight!".
Much more fun than "corrections and omissions" in the Guardian.
I bet she's a Grauniad reader.
That one backfired on the PR woman somewhat spectacularly.
But I'm curious - where in the Corporate PR Handbook does it say "write an angry email to a publication that disagrees with you, as they will invariably deal with it in a fair, balanced and confidential manner rather than plaster it on their front page and deconstruct it line by line making you out to be a snivelling whining idiot"? ;)
she hasn't turned to the dark side, she's just increased the amount of bullshit she writes.
Can we have a list...........
.....of your editorial goals in priority order?
Or maybe a competition for us commentards to guess them
1) Increase the beer
2) Never miss your train home
3) Run as many iStories as possible and then sit back and watch the fanbois feeding frenzy
4) Don't feed the freetrads
I thought that
* Admittedly this particular goal is well down the priorities list below most of our other editorial goals.
Was the finest bootnote seen in many lunchtimes of Reg reading.
Only doing her job..
According to her linked in profile (http://uk.linkedin.com/pub/rachel-konrad/5/86a/919) "..I'm a no-nonsense international communications professional... I generate enormous, positive publicity around the world ... You can see my work on Facebook and Web sites, in printed marketing collateral, blogs, news releases and Powerpoint presentations to high-stakes audiences."
Sounds like someone not to be messing with - we've seen the wrath/positive-publicity she can inflict by email, its a brave man that risks being on the receiving end of one of her Powerpoint presentations. Not only that, she used to be a senior writer at CNET News.com.
...she didn't include "silly bugger who doesn't know when it's best to keep her trap shut" or possibly "doesn't understand that reporting 40% as 40% is bang-on accurate" in that profile then.
Oh well, that's international PR flacks at stupendously silly companies for you.
Re: Only doing her job.
In the light of that, we should be grateful that she went to the phenomenal trouble of sending anything at all by way of response to the article.
It must be hellish difficult to type anything when you're that far up your own arse.
Can you really ...
... count giving Powerpoint presentations as a skill worthy of trumpeting? No wonder I haven't been getting any job interviews lately - I don't have Powerpoint delivery skills in my CV at all.
I saw a Tesla roadster
punch a baby.
Has the Tesla Roadster stopped beating its wife yet?
As if anyone cares.
You know what befuddles me about these tesla roadster thingies ...
For a few miles, the battery will give you a very nice, satisfying shove in the back.
However, the severe drain on the battery surely means that on the return journey, it is you that has to take the turn of shoving the roadster in the back ... only progress that way is a lot, lot slower.
Nice car, shame about the practicality.
There I was...
...just wondering whatever happened to FoTW, and what do I see? Hello old friend.
Not a patch of flames of old though. Not nearly enough spittle.
Having just read her LinkedIn profile...
"I generate enormous, positive publicity around the world for world's most disruptive company"
Congrats Reg on becoming the worlds most disruptive company!!
needs more swears.
No wonder she gave up journalism, with her pitiful grasp of (olde) english.
A hit, a palpable hit!
The alarmist is PR.
Sadly, this seems to indicate that we (El Reg and its readers) do, in fact, know more about Tesla and its products that Tesla's PR folks know about El Reg. Tongue-sprains from having it so firms thrust into cheek is an essential hallmark of Register reporting, and it'd be clear even to a PR rep had she bothered to read even a half-dozen other articles, and it would have been obvious that this is going to do "the brand" absolutely no damage whatsoever. After reading the original article, my raging nerd-lust for the car did not diminish one iota. And why should it? Tesla offers a unique product and as such the ownership of one is going to be at least a small part adventure. Fixable issues with design that can cause problems (even if rare) are part of what makes it adventurous. If that scares you instead of makes you think "I should probably get that looked into sometime", Volvo will happily sell you a car.
Taxi for Ms. Konrad
Best get your resume updated. Just in case ;o)
@Taxi for Ms. Konrad
And a paper bag..... Zing!
“40% of its Roadsters may catch fire”
BTW... are the batteries in the front, or the back, or both?
up to 100% of its roadsters may catch fire.
even more strictly speaking...
up to 100% of its roadsters might catch fire.
Unless you are just giving them permission, in which case just ignore me...
It could be worse
So far, as far as I can tell, fewer Teslas have self-immolated than Ferrari F458s. Which sounds pretty reasonable.
I bet more women have been pulled in F458s though.
Don't ask me, I drive a Fiesta
Tesla: not getting their PR money's worth then
You'd think a reporter-turned-shill would have better sense than to lead with her chin like that.
Uh-oh, looks like Ms Konrad has unleashed the big guns
and is down-voting all the mocking comments on this here page...
You got caught being pricks
And your response is to be even bigger pricks. Reg has been slipping down my priorities lately as it seems to have less stuff of its own and more that is on other sites. An article like this doesn't make you any more appealing.
Feel free to piss off whenever you want. You can then continue to whine into your wine without the rest of us having to read it.
I agree with Sir Runcible Spoon ...
... no-one is forcing you to read or comment. I doubt anyone will miss you.
Call that a flame?
The -real- Tesla would have zapped El Reg (and probably the rest of us) with a few megavolts of pyrotechnics from an improbably large coil. Would have been worth seeing, even allowing for the EMP.