Don't see that flying for long
I recall some car game on an early archade system for two players, that penalised the faster car, giving a chance to the, ahem, loser.
That's not how real life works. In real life, if you make an error, you wear that error, and hope the leading car makes an equally stupid error. Otherwise, you lose, plain and simple.
This yahoo method will ensure one thing and one thing only. The crap that doesn't sell (presumably because it's crap) will now sell.
This is not a good thing.