Because...
...selling hardware at ridiculously high prices is not enough.
Dixons is launching an app store for netbooks, tablets and laptops early in November. The store is a rebranded version of Intel's AppUp offering, launched last year and going live today. Dixons' version will be branded PC World and Currys - one for each chain, presumably - with a shortcut to the web-based store pre-loaded on …
One of the worse company this country ever produced and thankfully on its last leg.
ANOTHER piece of genius idea form them , their management really is completely useless ...
I also learned how they treat their staff too. and if their Apps are as good as their support ... I'd rather buy my apps from lidl or matalan !