"It's not about customer service"
...my ass. As much as my company or BT wants to pretend otherwise, users would rather speak to someone that natively speaks the same language, has a similar accent, etc. That's not to denigrate anyone... I'm sure users in India would rather work with an Indian desk than, say, Chinese, for example.
The real story here is that wage inflation in India, and wage stagnation in many industrialized countries like the US and UK mean the savings in many areas are no longer as significant as they were. Add to that, with call centers starting to go virtual (at least in areas where work from home employees have an appropriate connection - which rules out many non-industrialized countries) incremental on-shoring will be the new trend for any company that has any reasonable bottom line for quality of service.
Of course, by the end of it all I could see my company running call centers out of Somalia. They think this role is a commodity, and for many call center functions it is... just not so much with customer service IMO


