Correct on the "Don't track me" - not on the video.
"Do not track" is about as much use as "do not spam" because it starts too late in the cycle. "Do not collect info on me unless you have my permission" would be correct, but aside from the fact that DNCIOMUYHMP" isn't catchy acronym it would also amount to asking them to change an established business model that is already in violation of EU privacy laws which dictate explicit opt in..
Google and Farcebook were built in an era where the axis of evil Bush-Blair was destroying any last vestige of personal privacy by wildly waving the "terrorist" flag. As both these are busy with their personal rewriting of history (called "memoirs") to get at the last money they didn't get out of voters through taxes, the privacy swing is on the rebound and more and more people are finally starting to ask questions.
Google and Farcebook have now collected enough money with their abuse to more or less buy the laws they want, but that doesn't work everywhere - especially not since those pesky Human Rights are actually occasionally read by people and EU law already blocked what they were doing - only regulators started paying attention after the Swiss showed them up for not doing their job (only after the Swiss started asking questions about Streetview did others nations follow - but let's not forget Japan got there first).
As for the video: AFAIK you can get away with quite a lot in satire, which is probably why they used a cartoon format in the first place. This is mild compared to Southpark, but I'm positive Schmidt is grinding his teeth every time he goes across Times Square. Well done..