back to article Nandos 'village bike' ad not sexist, rules ASA

Referring to the village bike or asking to borrow a friend's girlfriend is not sexist, offensive or derogatory to women, the ASA has ruled, as long as it is done in a comical Portuguese accent. The Advertising Standards Authority made the ruling in response to a series of complaints about adverts for Nandos, the periperi chicken …

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what?

http://images.google.com/images?hl=en&biw=1920&bih=827&gbv=2&tbs=isch%3A1&sa=1&q=faceplam&aq=f&aqi=&aql=&oq=&gs_rfai=

20 points to the ASA for having a sense of humour.

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Some people have nothing better to do...

Than sit by the TV, waiting to complain about something.

Had it been about swapping boyfriends rather than girlfriends, there would be no complaints.

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Anonymous Coward

Tard

No. It's never about swapping boyfriends. It's always about swapping girlfriends. This is the puzzle piece you have been missing.

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Coat

Isn't that the rub?

Many guys would like the idea of a boyfriend swap.

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@John Dee

I seem to remember a really famous show a while back. Sex something something city...seemed pretty big on the objectification of men to me. I'd say such thigns go both ways.

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Stop

But

But where can we find all these feminists who moan about objectification when manpower or the chippendales, or other male strip acts come around...

Oh that's right, front row centre.

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WTF?

My goodness graceous....

What would these people have thought of TV classics like Benny Hill and Kenny Everett?

And before that the 'Carry On' crew!

Infamy, infamy, they've all got it in for me!!

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Anonymous Coward

Benny Hill a TV classic?

But you've (all) missed the point.

You know when you go to a Jim Davidson gig, that it's going to be sexist, racist crap, and presumably you're going there because that's the sort of unfunnies you like.

Bit of a difference between that and having to walk past posters of Chalky White on every street corner.

I look forward to the day when every other advert features a nine inch man handle and you all slowly start to understand that feminism might have a point.

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Anonymous Coward

nine inch man handles

Do you honestly think that adverts featuring nine inch man handles are going to teach sexist men a lesson? I think you'll find women objecting to such ads in the name of "feminism" while the men jeer and laugh.

Anyway, these are all trivial issues. A more serious issue is that it is still extremely difficult in this country for a woman to have children and a career in most professions. Censoring language in advertisements isn't going to solve that problem.

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The really stupid part is...

"I look forward to the day when every other advert features a nine inch man handle and you all slowly start to understand that feminism might have a point."

The really stupid part is that most *men* wish they weren't like that. I, for one, am sick of being advertised to as if I were a knuckle-dragging ape, or ten years old. Look at any Gillette advert - they talk to men as if we're all one step above protoplasm.

Ug. Me man. Me want shag woman. Me buy razor. Ug ug oooh, aaagh!

Most guys (or at least most guys I know) wish advertisers would stop with this crap. Oh look, tits, yes very good. I have seen those before, you know...

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Re: A more serious issue

> Anyway, these are all trivial issues. A more serious issue is that it is still extremely

> difficult in this country for a woman to have children and a career in most professions

Really? I know loads of women with children who also have successful careers. What is nigh-on impossible is for a man to stay at home and look after his children. Women get statutory maternity leave. Men do not.

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(Written by Reg staff)

Re: Re: A more serious issue

Well, just because you know 'loads' of women who manage this it doesn't effectively negate the other commenter's point - that's not how anecdotal evidence works.

But I'm really not getting involved. It's depressing how the most frivolous story that is even vaguely gender-related provokes this kind of discussion and it always ends badly with nothing resolved and lots of shouting and a fair portion of nastiness. Can't we just... not? Look outside, it's a beautiful day. Enough.

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Joke

tit-le

"Oh look, tits, yes very good. I have seen those before, you know..."

Tell us more!

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(Written by Reg staff)

Re: Re: Re: A more serious issue

(My day is still good. There will be cake for the nice at 5pm.)

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Joke

The cake..

The cake is a lie?

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Re: It's depressing

Perhaps it isn't worth allowing comments on Bootnotes items.

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Anonymous Coward

and that would bother you why?????

whats wrong with manhandles? Or are you saying it would bother you?

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@Sarah

You guys get a nice day, and you send all the grey, miserable rain striaght here. *grumble grumble*

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Anonymous Coward

Why the AC?

> Do you honestly think that adverts featuring nine inch man handles are going to teach sexist men

> a lesson?

No.

> I think you'll find women objecting to such ads in the name of "feminism" while the men jeer and

> laugh.

All of which is nothing more than a little window into your view of feminism. And nothing more.

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Move to New Zealand

We (men) get equal rights to women here in New Zealand! Same statutory *paid* maternity and paternity leave for us all.

This is really good as (1) it makes it easier for parents, and (2) eliminates all the complaints about 'women take time off for babies but men dont so its harder for them to get hired', 'men dont help out with kids because they cant take time off', etc etc.

If the other countries followed suit (Scandinavia is already there I believe) then it would be better all round.

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FAIL

White^H^H^H^H^HGirl Power !

"Really? I know loads of women with children who also have successful careers. What is nigh-on impossible is for a man to stay at home and look after his children. Women get statutory maternity leave. Men do not."

Now try taking the little'un to baby groups. Once or twice and you're an interesting novelty. "Oh it's so nice you got the time off. It's so rare that we see the fathers caring for their children" (complete with subtextual pat on the head)

However, if you are the primary carer and dare to bring them along regularly, you will be horrified by the reaction you get. Womens libers as were, have now shifted right and become Female Supremacists. They no longer want equality, they want to rule want they see as their domain and resist any intruders with some quite nasty tactics at times.

... and yes, this *is* first hand experience.

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Outbreak of common sense?

Normal service will resume shortly.

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Coat

titular amusement

Can I be the first to ask if anyone could lend me their girlfriend so that I can have a spicy dip in her warm pitta pocket?

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(Written by Reg staff)

Re: titular amusement

Good God.

I'm making a request now for you lot not to show your arses all over this thread, or get all exercised about censorship/double-standards/women DEMANDING SPECIAL TREATMENT etc. I am having a nice day. Please don't spoil it. Thanking you.

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Anonymous Coward

Doomed to fail.

Most of them don't get much opportunity to show any body parts to women ...

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Self-inflicted

A fair request, but mix these three ingredients in any measure you like and what would you imagine the result would be?

i) The usual level of comment for a bootnotes article

ii) An article about double-entendre and sexual inuendo...

iii) ...and the people that complain about such things.

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Anonymous Coward

@ John Dee

I rather think that whatever woman you've got up on that pedestal (it's not your mother is it? Please, tell me it's not your mother?!) is so high up that she's got no chance of seeing anything you might show her either.

Lighten up.

Men like adverts that show women as attractive

Women like adverts that show men are incapable of cleaning the house/looking after the kids/breathing - or adverts about women in white trousers who jump out out of aeroplanes cause they are wearing a sanitary towel.

It's a bit of fun, no one is suggesting anything other than that, but you're over-reacting.

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if only

If only there was someone whose job it was to keep the idiots from posting that sort of thing.

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Special Treatment

@Sarah: Very nearly everyone seems to demand special treatment at some point. Individually or as part of various groups.

@Entire world: If you get uppity when one specific group (we'll say Women as is the topical case,) ask for special treatment but not others, then yes, you are a racist/sexist/other flavour of bigot. The measure of a society isn't or group isn't in how many or which groups ask for special treatment, but how we balance the instinctual desires that everyone has to be treated better than others against the needs of all people to be treated as equally as circumstances allow.

To ask for special treatment is normal and human. To actually treat one group or individual as superior to others is unconscionable, regardless of which group or individual it is.

Also: Asking not to be treated like a disposable piece of meat is not asking for special treatment. It’s asking for a minimum standard of common courtesy and respect. So shoo and vamoose to all the haters and the griefers.

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Anonymous Coward

Try Again

> I rather think that whatever woman you've got up on that pedestal (it's not your mother is it?

> Please, tell me it's not your mother?!) is so high up that she's got no chance of seeing anything

> you might show her either.

Sorry? I'm less than comfortable with the sea of tits and ass that is modern culture and that means means I have mother issues? Perhaps, I'm just not built like you are, and value the opinions and feelings of most of the women I know over my own petty urge to empty my nuts and tell the word about it.

> Men like adverts that show women as attractive

Don't point your "men" at me. Perhaps jiggling boobs help you decide whether you want to buy something or not. How's that working out for you?

>Women like adverts that show ...

People like adverts? Yeah, your entire argument is kinda flawed isn't it.

> It's a bit of fun, no one is suggesting anything other than that, but you're over-reacting.

Er ... lots of people suggest it is something other than that. Just not most commentards, who, I might add, get noticeably sweaty and pointless the moment breasts or lesbians are mentioned. And how can a comment on El Reg be considered overreacting to anything? I'm writing this response whilst waiting for the ads to finish ...

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WTF?

Advertisers use what generally works

Advertisers will use whatever tricks they can get away with, if they work.

Since women are responsible for 70%+ (I think) of purchase decisions you'll get the 'men have difficulty cleaning/breathing' adverts more now as they appear to go down well with the women. Razor and Car adverts are aimed at men because they ar emore likely to make the purchase decision, and since sex sells (to men, in general) they use this.

If these tactics didnt work then advertisers wouldn't use them, as they wouldnt result in increased sales and they'd get fired.

If talking about 9" man-handles encouraged women to buy a differrent brand of breakfast cereal, you can bet that Kellogs would be doing it even as we type - but it seems it doesn't.

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Anonymous Coward

Selling breakfast cereal

I don't think it would change my wife's purchasing habits. The only thing that would make her buy a different brand of breakfast cereal would be if you could find her one that is even cheaper. In any case, 9" is less that what she's used to ...

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WTF?

Racist?

I'm surprised no-one complained of it being offensive to the Portugeuse?

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Unhappy

Non-story

Like any ASA investigation, if they had been found in breach of the advertising code, they'd just have been told "not to run the advertisment again in its current form."

Seeing as almost all ads are investigated after they've finished running, this is always a non-existent penalty, and only manages to give the offender even more publicity.

Until the ASA has actual teeth, stories like this will continue to be pointless :(

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Joke

A woman came in for a double entendre..

...so I gave her one.

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Coat

hang on...

who cares about the racist/sexist overtones of the ad, what about the truth?

succulent spicy flame grilled chicken?

you ever been there?

rancid peppery sparrow filets is a bit more like it.

I dont have ant perticular objection to peri-peri chicken, just put it over there, away from the food.

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WTF?

Over my head

I would never have got the innuendo. I guess the moral complainers had a more racey upbringing than I did. Which would have surprised me.

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That was close ...

Just cycled past a Nandos at lunchtime .

Note to self , walk there tomorrow .

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Fatality

Common sense - 1

Daily mail esque NIMBY's - 0

also women taking liberties etc

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NIMBYs??

WTF?

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Confusing ad

Even after figuring out the Brit slang part, he later refers to borrowing a girlfriend - it's almost like they are trying to explain the earlier 'joke' - sort of ruining the already lousy attempt at humour. Makes you want to go "yes, i GET it"

Oh well - I don't think I could eat there anyway. In the movie "The Leech Woman" the Nandos are an ancient African tribe that includes pineal-gland eating women. Not appetizing. (btw that film is lousy as a movie, but awesome as Mystery Science Theater" fodder).

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Having ads in my music offends me

Having ads in my music offends me. Not being able to send a link from an "Online" service also offends me.

Which is why I use Grooveshark or iPlayer.

Oh and before you start with the freetard bull, I pay to support GS, but there were no ads anyway.

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I wish we had Nando's here

That is all.

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Paris Hilton

Boil in the bag donkey

That is all.

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pkr

bring on the cock

"I look forward to the day when every other advert features a nine inch man handle"

So do I there's just not enough cock on the TV. I'd be more than happy to whip mine out if it will get the ball rolling.

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Erm,

I like boobs, however they are nigh on useless when it comes to advertising - put a decent rack on the telly and no man will tell you what the actual advert was for...

On a related note; Sarah...get 'em out for the lads!...

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(Written by Reg staff)

Re: Erm,

What, my fists? Gladly.

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@Richard Jukes

Bridge too far man. That lady puts up with assloads of crap from all across the internet and deserves way more respect than that. Yes, Sarah is a remarkably attractive woman. No, that doesn't mean you get to objectify her. I am not exactly a flame-breathing feminist, but I'd GLADLY make you eat that request sir.

For shame.

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Happy

@Richard Jukes

> I like boobs, however they are nigh on useless when it comes to advertising

So do I. But useless in advertising? Not if it makes you smile...

Breasts by Nandos:

http://www.youtube.com/watch?v=k97AIRy5Z5U&NR=1

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Happy

Now that oput a smile on my face

Class comment Miss Bee :p

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