The sad thing...
... is that this malware does have a point:
Current AV software tends to be a huge resource hog and certainly affects a machine's performance.
On top of that, a lot of malware manages to escape detection by virtue of being new variants that the AV software doesn't yet know about. With said new variants appearing at an amazing rate, and there being a 24 - 48 hour window (my estimate)* before installed AV software can pick these up, AV software offers only rather limited protection from the dangers of getting pwned.
The best AV software resides between your ears.
"Do I really want to click on this?"
* the timeline being:
- new malware appears in the wild
- AV HQ detects new malware
- AV HQ makes database update available
- User updates AV software