Hmm
According to another article I read, customers can avoid the hike (even for charged calls) by agreeing to a minimum term contract. If true, that would be a first for BT. Normally they sweet talk us into a 12-month contract and, safely over their barrel, do the inevitable from behind.
Their model really does seem bizarre though. React to mass migration away by:
a) Offering more advanced services for comparable costs
b) Becoming more competitive (so might even win some customers back)
c) Becoming less competitive (to screw over those keeping you afloat, and not tempt a soul)
Guess which one they're doing.


