back to article Bidding for rivals' AdWords can be infringement, sometimes

A company can stop other companies using its trademarks to trigger search engine adverts if those adverts do not allow a web user to tell which company is behind the ads, the European Court of Justice (ECJ) has said. Europe's top court has confirmed a previous ruling and has said that the use of someone else's trade marks as ' …

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Nice and grey

Thereby creating more work for the lawyers. Nice one.

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Seems to make sense to me.

Adwords, by default clearly displays the URL of the landing page of the ad. So it should be OK then?

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URLs can be misleading too.

...and AdWOrds ads only show the top level domain. http://www.google.co.uk/search?hl=en&q=Duracell&meta= - your result may vary... these people aren't falsely claiming to BE Duracell and apparently are offering Duracell product, but what if sometime either of those things isn't true? Well, thenethey could be sued...

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