A company can stop other companies using its trademarks to trigger search engine adverts if those adverts do not allow a web user to tell which company is behind the ads, the European Court of Justice (ECJ) has said. Europe's top court has confirmed a previous ruling and has said that the use of someone else's trade marks as ' …
Nice and grey
Thereby creating more work for the lawyers. Nice one.
Seems to make sense to me.
Adwords, by default clearly displays the URL of the landing page of the ad. So it should be OK then?
URLs can be misleading too.
...and AdWOrds ads only show the top level domain. http://www.google.co.uk/search?hl=en&q=Duracell&meta= - your result may vary... these people aren't falsely claiming to BE Duracell and apparently are offering Duracell product, but what if sometime either of those things isn't true? Well, thenethey could be sued...
- Updated HIDDEN packet sniffer spy tech in MILLIONS of iPhones, iPads – expert
- Peak Apple: Mountain of 80 MILLION 'Air' iPhone 6s ordered
- Students hack Tesla Model S, make all its doors pop open IN MOTION
- BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
- PROOF the Apple iPhone 6 rumor mill hype-gasm has reached its logical conclusion