They don't care
Mobile data is a race to the bottom. Cheapest provider wins.. it's much like DSL but at least with that there are business quality providers if you're prepared to pay a bit more. With mobile there's no choice.
I like to do the 'spotify test'. If an (allegedly) 7.2Mbps connection can't reliably stream a 96kbps low quality spotify stream it fails. This isn't a hard test - I'm expecting them to be able to provide a mere 1/75th of their advertised bandwidth.
Where I am (Manchester) the only provider that hasn't consistently failed this test is Vodafone.. coincidentally the most expensive. And they're not exactly stunning either.
Maybe by the time LTE is rolled out 96kbps will be achievable... :p


