Apple -- deny everything!
Apple seems to be good at denying everything, and at not supporting people who are unfortunate enough to become its customers.
Notice that they are not offering to refund the funds lost though THEIR marketing service, Itunes. People are left to quibble with their credit card companies, and if more than 24 hrs have past, most of them are now stuck paying for the fraudulent apps.
Also notice that Apple absorbed 30% of the sales of these fraudulent apps, and is not even offering to refund their "proceeds from crime", so to speak.
This, and the handling of the over-priced Iphone 4 antenna/prox sensor/screen, etc. fiasco ("just hold it a different way" "just buy a bumper case from us" "just don't use it near a window") show Apple to be a company that is concerned with only one thing -- obtaining and keeping your money.