Your 2nd paragraph should be rewritten to accurately reflect the truth:
The apple store we went to this morning has loads of crap, the queue was retarded and all got ripped off. Shock Horror, apple look like they are in the business of making people believe that their lives would be insignificant unless they bought the latest greatest piece of junk they create, where the service is average (and apple store drones came out with drinks, sweets, and propaganda about what was happening, even when vodaphones sim delivery was 20mins late. Numpty next to us said he wants a mac now since the "service is so damn good".
Why wait in a shop, or queue/camp outside for a piece of technology that does pretty much the same thing (albeit with more restrictions and a higher price tag) than other devices on the Market?
If I waited in a queue for an hour only to find out the shop did not have enough stock to meet demand, I'd simply realise I was being an idiot who needed to get a life rather than complain about the way I was being treated.