Google has admitted that its AdSense text ads can account for 12 per cent of a webpage's load time, but the company is testing a revamped script designed to minimize the amount of time Google ads spend blocking pages. Speaking this morning at the internet-infrastructure obsessed Velocity conference in Santa Clara, California, …
I'll admit that I know nothing about adsense specifically but why the hell does it need to be 40k? Surely it's just a matter of: send token to Google, get back response, parse response into DOM and insert?
You can do that in a much smaller amount of code - the server should be doing all the work after all. Much like Opera Mini - the part the user has is just a front end to the server's response.
I've written Twitter stuff which does just that. Doesn't tie up the page at all.
You Forgot One Thing AC..
That 40K has a lot of work to accomplish. Your forgetting the portion of the code that goes:
How much information can I discover?
Record history and upload
Record preferences and upload
Attempt to delete opt-out cookies
Attempt to change home page
Attempt to change search provider
Attempt to create desktop shortcut
All that has to happen every time a gAd is loaded.
..that people still let their browsers be used to carry advertising.
And in other news
It is also astonishing that people like you think that if everyone used some form of ad blocking the whole web would still exist, only the bigger players would remain.
That's the way I see it anyhow.
And in other news
Well, that's the wonderful thing about it, isn't it? All the people who don't mind the advertising, or don't even know it's possible to get rid of it, turn out to be enough to subsidise the rest of us inconsiderate bastards. That's fine by me.
My Computer, my bandwidth, and my money that pays for both. If anybody else wants to use either they can either pay me to use them otherwise they can just fuck off.
Now my NoScript will just prevent them from loading, speeding up my web even more.
looks like it's already running...
... on some blogspot sites
I've noticed in the last couple of days that some ads seem to get iframe scroll bars ... obviously not quite right yet
If this does come in to play (Which seems certain) will the iFrame area create a 'box' even if an adblocker blocks the adsense script?
I only ask because when using some ad blockers the layout of my website (Created with worpress widgets) becomes skewed when the Google advertisement is removed.