E-ink is not an accident
It's *critical* to getting the kind of long battery life people have started to *expect*.
Yes I get you can do an Android running LCD screen thingy for c£200, which is what $300-350?
So what. It's a lite netbook or PMP, and probably has battery life like a lite netbook or PMP. Why would I pay a *premium* for that when I can already get something very similar.
As volume ramps up and these too (and hopefully others) start to seriously compete we might see them at a reasonable price.
Let's be honest. They are currently bookstores who sell a reader. Perhaps it's time for them to start looking at the mobile phone model or the games console model. A portal device (possibly supplied at below cost) they supply to encourage people to buy *more* books at prices people think are *reasonable*. What is a novel in data terms? <100MB? 10c of disk storage? Dead tree prices for something that's *never* been near a tree, dead or otherwise.
BTW if someone were *really* serious about running with this some heavy investment in translation support (I doubt machine translation is anywhere near yet but machine *assisted* translation could keep the roll out time short. Once set up it could keep a translation team permanently employed). It's likely that it would not *all* be from English either. There appear to be a number of Russian rocket engineering textbooks which are substantially more up to date than the leading US introductory textbook, which if anything seems to have regressed in what it teachers
(An engineering text book with *no* software included, pump performance specs for the V2 and a tone which can be summed up as "Rocket engineering is *hard*. We can't teach it too you in a textbook. Hire a company to do it for you, OK?")
1 book. 1 launch. $1. 200 languages from day 1.