CD vs DVD not comparable at all.
> You can put any old media you like on iPad (rip a CD, use Handbrake) so
> the first point about “pure media consumers only consuming media available
> through Apple channels” is null and void.
...except using Handbrake requires you to cater to the device. This is a consideration
that many novice consumer probably aren't aware of. The iPad is NOT a general
purpose video device. It is very restricted in what it can play.
The fact that you've just burdened the end user with even knowing what Handbrake even
is means that you've broken that "magical experience" that iTunes is supposed to create.
The lack of a "push this button for ipad conversions" in Handbrake will likely be a problem
even if you assume that your average grandma can get to that point.
The relative restrictiveness of an iThing compared to something like an Archos is one of
my biggest pet peeves about the devices.
When you need to use a relatively underpowered Mac to sort out this stuff, it becomes
more meaningful. "features" and "specs" might not be understandable by your average
consumer but they have real consequences.
Then there is the common attitude amongst the fanboys that if it didn't come from the Apple
store and if it's not in a format that caters to an Apple device then you must be a pirate.