While I can understand the benfits of advertising ensuring we can get useful content for free, I can't help thinking that, especially on mobile devices, we pay for the bandwidth to download the freakin' ad in the first place! Whether it be swallowed up in inclusive minutes (or bits) or not, I'm still paying for the data for information I'm not that bothered about. As the ads get bigger, with 'richer' content, I'm losing a higher proportion of 'useful' bandwidth and waiting for the stuff I want, which seems to land after the adverts have hit!
Surely mobile providers should provide a 'no ads' option in this case??