Adobe has announced the first step in its ambitious effort to move beyond the web and into app-based digital content delivery, and the poster child for its first foray runs on a magical and revolutionary device from Adobe's derisive frenemy, Apple. Tuesday's announcement of magazine viewer technology is but one step in Adobe's …
The things you can do with modern technology these days! Not so long ago poor consumers were having to make do with PDFs and a reader app!
Eh..Hang on a minute.....
Haha, hold on there Quick Draw. It's a lot more interactive than a boring old PDF file. Don't believe me, take a look for yourself: http://www.youtube.com/watch?v=zBIitccr7bw
Reality thrown out of the window?
If only Broadband was as fast as that Advert implies!
Doesn't need to be...
The app downloads all the content, there is no streaming - so you wait once, albeit for a while.
The "app" feels odd until you notice how the blue ribbon through the content tells you if it's multipage (vertically paging - you can't slide the pages halfway) or just single.
Like the print mag, it's snappy, chocked full of ads and a bit short for the money. However, it is still much fun to read, mostly trivial, and you'll feel like you're reading a magazine from the future (or at least 2010!)
We've never been so WiReD...
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