back to article Adobe unveils emag maker for Apple iPad

Adobe has announced the first step in its ambitious effort to move beyond the web and into app-based digital content delivery, and the poster child for its first foray runs on a magical and revolutionary device from Adobe's derisive frenemy, Apple. Tuesday's announcement of magazine viewer technology is but one step in Adobe's …

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WTF?

I'm Gobsmacked!

The things you can do with modern technology these days! Not so long ago poor consumers were having to make do with PDFs and a reader app!

Eh..Hang on a minute.....

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I'm Gobsmacked!

Haha, hold on there Quick Draw. It's a lot more interactive than a boring old PDF file. Don't believe me, take a look for yourself: http://www.youtube.com/watch?v=zBIitccr7bw

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WTF?

Reality thrown out of the window?

If only Broadband was as fast as that Advert implies!

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Doesn't need to be...

The app downloads all the content, there is no streaming - so you wait once, albeit for a while.

The "app" feels odd until you notice how the blue ribbon through the content tells you if it's multipage (vertically paging - you can't slide the pages halfway) or just single.

Like the print mag, it's snappy, chocked full of ads and a bit short for the money. However, it is still much fun to read, mostly trivial, and you'll feel like you're reading a magazine from the future (or at least 2010!)

We've never been so WiReD...

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