@Bakbone still obliged to pay full value of ColdSpark acquisition
"The ColdSpark technology could certainly have been used to create an email data protection product that could be sold through Bakbone's field force. They never did. Organizational fail. Costly one for shareholders."
How can an email system be used as an email data protection product? Its like saying Microsoft Exchange could be a email data protection product. It cant. Sure you could add data protection to the email system but the you are protecting the email system not offering an email protection product. You sound about as technically savvy as the previous administration.
Secondly you have serious lack in understanding in the strenghts of BakBone's sales and what is required to sell ColdSpark. BakBone has a channel sales business targetting the SME. The majority of its license revenue would come at the lower end. ColdSpark is a very technical product requiring a direct sales force, has very long sales cycle and is an enterprise product. So EVEN if ColdSpark could be used as a data protection product, which it cant, there is no synergy at the sales level.
Everything about the acquisition is wrong. Its the wrong product, the wrong sales model, the wrong targetted customer and worse of all, the wrong price. Why did BakBone valued at around $25M with revenues of $58M buy a company for $13M with revenues of $5M (and not profitable). The whole deal stinks and those that were involved in it have questions to answer.... oh except they got their golden parachutes and probably legal protection against it.....
And yes it is very costly to the sharesholders and very sad state of affairs for the ColdSpark employees who deserved better.