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back to article Microsoft declares war on 'sophisticated' click-fraud scheme

Microsoft has mounted a legal offensive against scams targeting its pay-per-click advertising services, filing two lawsuits that take aim at what it says is a sophisticated new form of the crime. In two complaints filed this week, Microsoft accused web publishers of engaging in a practice it calls "click laundering," It involves …

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Have we not been here before

It's seems that Googles had the same problem a long time ago before Redmond tries deseperately to take the ad's train.

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They're the leaders in one-click fraud

Ever accepted a EULA?

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Why should I care?

This whole funding model invites fraud. They only just noticed.

Odd how they are keen to take action when it hurts their pockets, but have left every product for the last 30 years open to hijacking my computer,

Someone stiffed M$? Shame.

Where is the yawn icon?

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redOrbit statement

“RedOrbit does not, nor has it ever, engaged, assisted in, or condoned click fraud. We are disappointed that Microsoft has made these completely baseless allegations, and intend to defend against them vigorously.

“RedOrbit was selected by Microsoft to help them test their BETA advertising platform, known as pubCenter, and we participated for approximately five months beginning in September 2008. An anomalous click spike occurred over a brief period of time in January 2009, and we immediately worked with Microsoft to identify the reasons for the occurrence, including providing them with complete access to our logs. At the time, Microsoft did not conclude that there was any suspicious activity on the part of RedOrbit and we discontinued working with them.”

“RedOrbit did not participate in the scheme Microsoft alleged and was never paid for the clicks in question. We do not understand why Microsoft has chosen to launch this unsubstantiated lawsuit and public relations campaign against RedOrbit a year and a half after it failed to conclude that we had anything to do with the events in question. We look forward to refuting these claims in court.”

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