Let's not forget what was really wrong
TJX and its subsidiary brands retained card numbers and PINs in their insecure systems. Just who was the dimwitted marketing wonk who thought this was a good idea, the news has not said, but a stunt like this has all the earmarks of a marketing wonk thinking he could do "research" on the customer base.
First rule of organizing any business: keep the lawyers, the accountants, and the marketing wonks in cages in the basement and never ever let them initiate anything. If you need their advice, then fine, let them out into the daylight for a half hour or so, but keep their hands tied behind their backs so they can't grab the levers of authority.
Jobs, because he's a marketing wonk in some sense.