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back to article Apple demands public apology for iPhone parody

For years, Apple has ruthlessly ridiculed Windows users with its Get a Mac ads - but like many a schoolyard bully, Cupertino can dish it out, but it can't take it. American comedian and talk-show host Ellen DeGeneres apologized to Apple on her eponymous television show for a parody iPhone commercial that ran on Monday in which …

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Who is to blame ?

I pin this one down on Ellen, other than Apple. She apologised, she is the weakest link here. For all I care, apple can kiss my beloved bottom if they demand an apology. It's comedy. If they can't handle a parody, perhaps they should not be selling their products to the general public, only Fans.

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Jobs Horns

At least

it wasn't a proper grovelling apology. They still showed the same "advert" again, they still laughed and they pointed out that Apple were the only ones not really finding it funny.

Then took the piss a bit again during the apology.

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FAIL

Truly lame.

I hadn't my mind made up on Ellen till today.

Now I know where she stands. Amongst the truly lame.

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El
FAIL

You need to use a different font

I can't figure out if you just called Ellen "a hoMey housewives' heroine" or "a hoRNey housewives' heroine"!

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Anonymous Coward

DRM Strikes the Reg...

The daily show doesn't play, it shows this nice little message that politely tells me that "In Canada, Comedy Central videos are available on The Comedy Network". Well as a consumer I don't give a rats hiney, all I want is to see the content... make it happen.. figure out who gets what royalties amongst yourselves just play the damn content.

Oh, and Apple? They show contempt for the consumer,= and their developers.

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Or...

You COULD always look it up on, say, The Comedy Network's page.

http://watch.thecomedynetwork.ca/the-daily-show-with-jon-stewart/full-episodes/#clip294011

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Anonymous Coward

Daily Show.

I use this addon for Firefox to view TDS outside America.

http://tinyurl.com/34c3un5

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Advertisers?

It would be interesting to know exactly how much advertising Apple threatened to pull from the TV network to extract this apology.

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Go

True Colors

Well Stevie boy you are doing a really fine job (no frakkin' pun intended) of showing just how much you really do admire the Microsoft business model. You learned well from Master Gates (not to be confused with Master Bates) and are your sandaled feet are wreaking with the droppings.

Keep it up; pretty soon the only difference between Apple and Microsoft will be the hardware.

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Jobs Horns

I don't know if this was a joke

but aren't they running on the same hardware? Mobile OSes running on ARM-derived chips, Desktop OSes running on Intel x86s?

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Jobs Horns

There is no difference

between Apple and Microsoft. Or any other big corporation really. They'll all happily screw over every man, woman, child and other corporation on the planet to make money. Okay.... that's a slight exageration - but probably true of 99.999% of them.

The difference is in the people who lead (led) them. Bill Gates made his money and is now busily using that fortune to try and make the world a better place. Love or hate him, he's done some good at least. Jobs on the other hand..... well, he probably wouldn't even pee on you if you accidently set yourself on fire, citing the fact you hadn't used an iLighter to do it.

http://www.wired.com/gadgets/mac/commentary/cultofmac/2006/01/70072

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Big Brother

Oh, really?

Try doing a little homework on Mr Gates and his Foundation. Try this word ... e-u-g-e-n-i-c-s. Then, perhaps, you might change "Love or hate him, he's done some good at least".

Still, the little man with the little moustache did build the Autobahns.

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I think the sense of humour failure...

is because Apple have continually made real breakthroughs in user interface design over the past 30 years only to see this repeatedly ripped off by the likes of Microsoft. And now its happening again with Google, this is making Steve justifiably a bit prickly.

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Heh that argument

is a stretch of Herculean proportions.

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Real breakthroughs, brought to you in association with.....

I wonder where we would be today if the Lisa designers hadn't taken an eyeball of the Alto and realised that the GUI "desktop" metaphor was the way forward?

Mac fans will tell you that Apple brought 32 bit processing to the desktop. Anybody who knows anything about the history of the ARM will tell you otherwise.

The first Mac with dual CPUs arrived in 1996, two years after the RiscPC natively supported multiple CPUs. Sadly Acorn never did much work with genuine CPU sharing (i.e. two or more ARMs (but then Acorn was lazy, they didn't sort the PC+PSR issue, it was left to Castle when the newer ARMs dropped PC+PSR mode entirely), mutliprocessor support sort-of happened with the Simtec Hydra board), but my RiscPC is still here running an ARM7 and an 80486 in the same machine. I'm looking at (don't hold your breath!) a basic DOS runtime so running an x86 executable will start the program within the RISC OS world (sort of like a very rudimentary take on how wine works). No reason, just because. :-)

Newton might have made the PDA sexy, but I think Psion is what made them viable.

Shall I continue?

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Jobs Horns

Give Jobsy a break

It's probably the side effects of whatever life extending meds he's on causing his loss of humor.

Or it could just be that nutcases^H^H^H^H^H^H visionaries are not known for being reasonable (what is they say about progress only being made by the unreasonable man - or woman as the case may be).

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Xerox PARC

Go piss up yourself. Apple stole the original Mac's UI from Xerox. They stole the dock from OS/2 and WindowMaker. They make a shitty phone with a shitty screen that happens to have a great app store. Their music player, desktops, and laptops are mostly far overpriced based on style and branding while lacking serious features. Only their very high-level desktops match or beat other vendors on price vs. features, and that's if you're okay with having very few video cards as options. They screwed all the people who invested in PowerPC Macs by discontinuing OS support way too soon after switching to their iBMclones.

I fail to see where Google has ripped off Apple. Do you really think Android is anything like iPhone OS? Touchscreens, OSes, application repositories, cell phones, and WiFi were all around a long time before the iPhone. At least the Android phones mostly have decent black level and contrast ratio. Touch-screen only phones really do suck for heavy typing, BTW, no matter who makes them.

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"Apple stole the original Mac's UI from Xerox."

Uhm, no. They didn't.

They PAID Xerox for a visit to Palo Alto. Rather handsomely, too. It's not theft if you've *paid* for it fair and square. That Xerox didn't capitalise on their own R&D is entirely Xerox's fault and nobody else's.

As for "stealing" their Dock from OS/2 and WindowMaker: try again. OS X is derived from NeXTSTEP and NeXTSTEP *predates* both OS/2 and WindowMaker. In fact, the latter was an explicit attempt to *copy* NeXTSTEP.

Feel free to hate on Apple all you like, but at least fight them with the truth. Steve Jobs may be becoming more of a liability than an asset—though he's *always* been an eccentric—but he's had a good twenty-five years at Pixar, NeXT and Apple. By CEO standards, his track record is pretty damned good. He's not paid to be *nice*. That's the job of Apple's *PR team*.

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Grenade

Huh?

So PAYING to visit someplace entitles you to later copy their ideas?

So failing to capitalise on R&D is suitable justification? (whoa, hasn't the tide changed re. all this patent nonsense) They who invest in R&D are free to do, or not do, whatever they want with it. For somebody to see "ooh, that looks good, let's make it like that" may or may not be ripping off an idea, it may or may not be an homage. But one thing it absolutely definitely isn't is "innovation". Somebody ELSE had the idea FIRST, Apple FOLLOWED. That is, I remind you, what this sub-thread is about.

.

Oh, and CEOs aren't paid to be nice. Nice shouldn't cost extra. And certainly appearing to be sane should be part of the job description. Would you invest a lot of money in developing for a platform where the CEO appears to have a highly capricious nature and make statements of levity on what seems little more than whims and emotions? To quote El Reg: "The ban arrived just days before Adobe introduced a new iPhone packager with its Flash Professional CS5 development kit." (http://www.theregister.co.uk/2010/04/30/jobs_flash_letter_deconstructed/) Well, there's the resources and development of the iPhone parts of Flash (and, I would assume, some sort of runtime to make it work) pissed away. Because the CEO is having a hissy fit. 25 good years can be easily destroyed by behaviour like this.

At this time, unless you think you have an app to pull in cash or are writing freebie farting apps, I would not consider the iPhone to be a viable platform for development until we know the rules are fixed and will stay that way. It isn't about innovation, it isn't about sexy, it isn't about branding, it isn't about who's compiler is the most orgasmic. It is about TRUST and CONFIDENCE. My next phone won't be an i-anything, I just don't have any trust or confidence in the company. [alternative suggestions welcome!] While this might sound like me having an equal sulk, there are two important differences. My sulk doesn't stand to affect/inconvenience millions, and I am the guy with the cash - lest a big giant corporation actually forget what their purpose is. No customer equals pointless product. Well, they might not notice one or two in a million, but if Jobs keeps up like this, the numbers will increase. Or have you forgotten that the awesome Google who did everything Lycos and Altavista couldn't has turned, in the course of a decade, into a company more feared/hated than Microsoft? Bloody hell, who'd have thought that. But it goes to show that feelings and opinions change. And if in the future Apple should become something less than the status symbol it is now... well, they wouldn't have innovated on that either. :-)

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re: Huh?

"So PAYING to visit someplace entitles you to later copy their ideas?"

*sigh* It was known to Xerox PARC that Apple was accessing its research in order to work on a GUI - in return for this access, Apple gave it $1 million worth of pre-IPO Apple stock.

According to Michael Malone's Infinite Loop, Apple had filed patents relating to this area BEFORE the visit - one reason Xerox PARC was so receptive to letting Apple visit and why more than a few people left it for Apple, is that they had shared viewpoints.

Additionally, there were quite a few differences between Xerox PARC's Smalltalk and Apple's user interface... but don't take my word for it, here's what Bruce Horn (who worked on both) says:

"Smalltalk has no Finder, and no need for one, really. Drag-and- drop file manipulation came from the Mac group, along with many other unique concepts: resources and dual-fork files for storing layout and international information apart from code; definition procedures; drag-and-drop system extension and configuration; types and creators for files; direct manipulation editing of document, disk, and application names; redundant typed data for the clipboard; multiple views of the file system; desk accessories; and control panels, among others. The Lisa group invented some fundamental concepts as well: pull down menus, the imaging and windowing models based on QuickDraw, the clipboard, and cleanly internationalizable software. "

http://www.folklore.org/StoryView.py?project=Macintosh&story=On_Xerox,_Apple_and_Progress.txt

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"Apple demands" and "Jobsian wrath" just conjecture

You offer no evidence (because I suspect you have none) that Apple "demanded" anything, nor do you offer any evidence of this so-called "Jobsian wrath." So the title and tone of this article is merely conjecture with an anti-Apple spin. All we know is that Ellen heard the people at Apple didn't like her spoof - so what? That is hardly proof that Apple contacted Ellen and *demanded* she apologize. Spinning things a bit much here, aren't you?

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ummmm

I do not think that comedians are commonly in the habit of apologizing for jokes or spoofs. That would tend to make one think someone said something. I know it is hard to really see the truth through fanboi glasses. But it is plain as the nose on my face! Well, your just gonna have to trust me it's there, as you havnt seen it first hand.

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Paris Hilton

Cue Apple haters in 3… 2… 1…

Like this is IT-worthy?

Paris, because she doesn't have much to do with IT news either.

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Coat

So....

the Iphone isn't technology?

Mines the coat with the £500 I saved by not paying over the odds for an Apple

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It's a parody, fuck off Apple

Boo hoo, someone insulted the Church!

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Read between the lines

Seriously. If you can't read between the lines of that comedy apology, your irony gland is seriously broken.

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Agreed

I think this thought has merit. Perhaps it was their plan all along, just feeding off the anti-Apple sentiment of crack-down.

"Hey! Let's do an Apple parody of some sort!"

"That sounds funny! Know what would be even better?! The following episode, we can stage a 'fake' apology, claiming Apple didn't like it! Our rating will go through the roof as everyone reports our 'apology'!"

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Apple's *new* attitude?

Not sure where this idea that Apple's draconian paranoia is a recent development comes from. My own observations are that it dates rather specifically from the very first day of the Second Coming of Steve. They just have enough mainstream penetration now that it is becoming generally noticeable.

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Anonymous Coward

The Greeks have words for this sort of thing...

Hubris and Nemesis

no not the rides at Alton Towers.

the first could be phrased in English as "pride that blinds", the second as "just desserts"

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Jobs Horns

St Jobs is the iPope

Shame on Ellen de Galilei for not standing up for comedy and her constitutional rights, especially after Apple's recent flurry of madness. Hers might have been the straw that broke the iCamel's back and saw the media and public finally opinion turn on Apple.

Is this really the same iCon who came out on air and then had an on-screen girlfriend? Perhaps she learnt from that experience to dispense with courage and never rock the boat again.

Sandi Toksvig towers above you!

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Happy

@AC

"Sandi Toksvig towers above you!"

Now that's comedy!

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Pint

classic

"It wasn't supposed to be this way," Stewart continued. "Microsoft was supposed to be the evil one. But now you guys are busting down doors in Palo Alto while Commandant Gates is ridding the world of mosquitoes! What the fuck is going on?"

my thoughts exactly! (does that mean it's ok to UG to win 7?)

Gates must have a big gilt framed piccy of steve - which he kisses every day, as the jobsian attitude is prolly doing more for his image than ridding the world of malaria!

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FAIL

Good advert

I never would have known about this if Apple hadn't complained.

It was funny though

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Flame

What a sack of crap

Jesus christ can't these morons write anything original. Also if she's carrying an iPhone this makes her twice as full of shit and is most certainly the prime indicator that this is ratings driven.

Basically, fuck off Ellen - you're about as funny as varicose veins.

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Jobs Halo

Sir

The easiest way to hurt Apple (if that's your thing) is to not buy their shit.

Simples.

Oh, and to take the piss out of anyone that does :)

where's the bronzy icon when you need it?

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Alert

South Park

Apple better hope that the creators of South Park Trey and Matt don't hear about this otherwise they'll do a full episode parody ten times as bad and they certainly won't apologies!

Also the Simpsons already took the rip and Apple never did anything to them.

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I just want to know

Will the Scientology folks start going after Apple for theft of trade secrets trade secrets? Also, would that be (trade secrets)^2 or trade^2 secrets^2?

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Anonymous Coward

Don't Appologise!

Apple makes good stuff. But all phone makers need to be frequently reminded that real people have different size fingers!

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Jobs Horns

Welcome to the farm.

"The creatures outside looked from Microsoft to Apple, and from Apple to Microsoft, and from Microsoft to Apple again; but already it was impossible to say which was which."

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Jobs Horns

iSay Apple get an iLife!!!

Indeed the old ads from Apple used to say "Get a Mac"...if they took Ellen's jokes that personally, maybe it's about time they "Got an iLife"....seriously what's this big deal about iPad anyway or iPhone or iAnything fro that matter...it's just another gadget currently blown out of proportion, in less than a decade there will be loads of look-alikes...and then Jobs or whomsoever will be pulling the strings will have to think about the next iThing.

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Anonymous Coward

Did Apple *really* complain?

Or did Ellen, for comedy purposes, say they "complained"? There's no evidence other than Ellen saying they complained. What's the nature of the complaint? How was it communicated? Makes for a good story, though, eh, by a comedian!

We all just blindly assume they actually complained - well, not all of us...

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Is this a co.uk site?

Why yes, yes I think it is. So why have a video that can't be shown in the UK?

NB. While DeGeneres' "apology" was clearly tongue-in-cheek, the fact that Apple even bothered to get hot under the collar about it shows the sheer levels of control-freakery they employ these days.

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Sorry, Videos are not currently available in your country.

Getting a "Sorry, videos are not currently available in your country" message on the 2nd video box.

Is this true? I was just going to phone Blockbuster and check.

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Anonymous Coward

I checked

I think they are only refering to VHS, blockbuster still rent DVDs.

Tho it is a poor show when theregister.co.UK inserts a US only video.

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FAIL

Hmm, not so sure

The title of the article is 'Apple demands public apology for iphone parody'. Nowhere have I seen any evidence of this demand. And it doesn't really make sense either. Yes, Degeneres apologises, but why? The more likely scenario is that the network bosses have asked her to do so, not because of any demand that Apple have made, but because they are scared of losing advertising revenue. If Apple really had asked for an apology, then you would not expect Degeneres to show the original parody again. So in other words, the whole article is nonsense. Comedian makes a parody, bosses are a bit worried about possible fallout, ask comedian to apologise, comedian apologises and makes it look like Apple asked for this apology so she doesn't look like a muppet.

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More equal..

Well said John Tzerkesis. I've signed in just so I can give you a thumbs up!

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Coat

Missed a trick

Surely Apple should have demanded an iPology???

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Gates Horns

Sorry, Bill...

...Apple is now the most evil computer company out there (with the demise of SCO, anyway). Microsoft dropping into second place yet again.

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Joke

Steve Job's brain, will it blend!?

oh wait its already slushy grey soup, interesting spicy taste of irrational anger though.

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WTF?

The really sad part..

...was the audiences ' whoop-whoop--hell-yeah' when she mentioned the iPad. FFS.

Unfortunatley I think USAians are actually PROUD of Apple, and forgive them their sins simply 'cos they're american (although I'm sure the hardware is made in china by the same people that make all the other pc kit).

Scary.

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