Marketing everywhere
Up until now I've never heard anyone complain about the "low contrast" of cheap paperbacks (and I'm guessing cheap newspapers and documents eco-printed on recycled paper). However according this this piece, the "limited contrast" of e-Ink, although better than the cheap paperbacks will cause eyestrain. So I guess we should all get iPads.
I'm not sure if I should be amused or disgusted.
Perhaps it should be mentioned yet again:
iPad - backlit
e-Ink - reflective
They are completely different. Perhaps we should also factor in the possible eyestrain resulting from staring into a light bulb in low lit surroundings for extended lengths of time.


