Blimey you're all a bunch of whiners! You all sound like the people who pooh poohed the motor car, because it was slow, noisy and didn't run on hay.
Go and look at these new Sony panels and you'll notice the difference in quality. Ignoring the 3d, you get the variable LED system for intense contrast, and a 200htz refresh rate using the third version of the Bravia engine. The picture quality is awesome. Plus you get FreeviewHD built in, and the PS3 can make use of it 'out of the box' .
The 3d -- at least in the Sony TVs I've seen -- are all active, this is why the TV runs at 200hz, so you get the left eye and right eye at 100hz each. It's because of the requirement of 3d, the 'normal' 2d is at 200hz, and that alone is worth it.
The 3d is a gimmick, not likely to be used much outside of the occasional BlueRay film, but the technology leads onto a much improved viewing performance for the normal 2d.
All of this made me pre-order by 900 series one a few weeks ago. (It better be here by the World Cup! ;)