back to article Apple in Brazilian iPad shocker

Apple has come a tad unstuck in Brazil over its omnipotent and paradigm-redefining iPad, because the name is already registered to a South Korean defibrillator manufacturer. The IPAD defibrillator CU Medical Systems' i-PAD NF1200 is a "semi-automated external defibrillator" distributed by Transform Tecnologia de Ponta, which …

COMMENTS

This topic is closed for new posts.
Thumb Up

Unlucky apple

Lets hope apple has to pay a fortune out and realise sticking an I in front of there tat does not entitle them to trample on other companies.

3
1
Terminator

Well ...

Let's hope that you buy a dictionary.

Apple should have a capital letter (to distinguish it from the fruit).

'There' should be 'their'.

Your local, unfriendly, pedant who just wants a written language we can all share.

2
3

Surely not actually a clash of trademarks?

I thought trademarks were only exclusive within an industry, where there might be confusion, not across the entire span of human endeavour.

So I could trademark Micro-Soft pillows without getting sued by the beast of redmond, but couldn't set up a software firm using that name unless I had very deep pockets and the desire for a fight.

3
0
Silver badge
Coat

The strange case of the software pillow

"So I could trademark Micro-Soft pillows without getting sued by the beast of redmond"

I wouldn't be so sure. There is significant overlap with Vista.

0
0
Paris Hilton

Steve's going to be hopping mad!

Who'd have thought that their brand department didn't do a proper sweep before they launched with that name.

Well done to the Koreans!

Paris because she never seems to get a look-in these days.

2
0

Heart attack?

There's a zap for that.

18
0
Jobs Horns

No, the other I-PAD.

Change your pads name. Not that big of a deal.

Steve

Sent from my ambulance

17
0
Stop

Shocking...

Not sure why this requires a unique name in Brazil (and why not South Korea too?).

One is a piece of first aid equipment the other is a glorified PDA, and both have very different function and couldn't be easily mistaken.

If Apple feel they can't co-exist then they should pay out for the name as they came to the party late.

But really - is there any danger of confusion? Not more than once, surely :-)

8
0

BECAUSE....

ipad in korean probably doesnt mean anything. i guess its called an <insert korean text here>

0
0
Terminator

:o

Glorified PDA? Dude.... You're going to get SO flamed.

(even though I agree ;) )

0
0
Silver badge
Coat

Re :o

"Glorified PDA? Dude.... You're going to get SO flamed."

And sued for libel. By PDA makers.

0
0
Silver badge

Only one way to settle this --FIGHT!

In the red corner -- device with only one purpose in mind

In the blue corner - device designed to have many uses

Blue loses in first round after being unable to cope with an attempted resuscitation.

Unfortunatley there are no pictures.

0
0
Joke

Adobe?

I'm sure that the IPAD defib has the ability to use flash.

3
0
Flame

Just

buy them out, there is no point messing about :D

0
0
Silver badge
Coat

No nurse..not that one.

Let's hope there's no confusion when someone is crashing :)

0
0
Jobs Horns

Apple invented the apple too

Apple has been busy pouncing on companies in all sorts of markets who they think infringe on their doubleplusgood IP, even going after grocers with apple-like logos.

http://www.theage.com.au/business/apple-bites-over-woolworths-logo-20091005-ghzr.html

0
0
Silver badge
Paris Hilton

What's in a name....

A long time ago before the Apple iStore(tm), Apple sold the Macintosh Performa through it's dealer network.

El Reg readers who regularly read NSFW articles might also be familiar with a product on the market in the UK using the Performa name. I wonder if it offers protection from being screwed by Apple ?

Paris - OBVIOUSLY!

0
0
Paris Hilton

There are similarities though.

They're both seen with cocks and leave you with a numb feeling.

Paris, obviously indeed.

1
0
Gates Horns

Why pick a fight with the South Koreans?

...When it would have been much more entertaining for everyone if they picked a fight with their Northern neighbours.

1
0
Unhappy

My PC has blown up

I plugged the wrong ipad into my PC

2
0
Paris Hilton

So...

The iPad's had a Brazilian.

I wondered how they got the case so smooth.

PH knows all about Brazilians.

1
0
Anonymous Coward

Confused

When it said "Brazilian", I thought you were going to describe some kind of "app" that involved the shaving of pubes.

1
0

More than a couple of things in common

Looking at this i-PAD, I don't think it supports multi-tasking or has a USB port. I think I'll be sticking with my ecg-pc for now.

0
0
Silver badge
Joke

Just waiting for the first bettery defect

Where someone gets a shock off their shiny new status symbol, and the Koreans sue them for entering a market where the trademark is already taken...

1
0
J 3
Joke

While the iPad has no known powers of resuscitation

"While the iPad has no known powers of resuscitation"

What? The Jesus Pad can't resuscitate? How...

Oh, sorry, mixed it up with the Jesus Phone, my bad.

0
0
This topic is closed for new posts.

Forums