You keep using that word. I do not think it means what you think it means.
In your article, you seem to believe that because the OS Free Data does not have a holistic Public Sector deal this somehow means that it's lacking for the man-on-the-street. However, it will only really effect the Public Sector, and most of the Public Sector is already covered by agreements - the real problem is that they are seperate agreements, and that sharing data between them can be confusing, as you don't know what each agreement allows unless you plow through reams of legal speak.
The OpenData offering actually looks pretty good - for what it is. No strings attached, no real restrictions and quite a wide range of datasets. Yes, it's missing address level information but then no one really expected that to get included anyway. Yes, it doesn't have 25k and 50k raster products, but those would be hard to include without destroying any market for Landranger and Explorer maps - maps which any walker or rambler takes with them whenever they go out.
Now - if only they could keep the website up for more than 10 mins...